Core Viewpoint - The launch of the "Movie Land" mini-program by the Shanghai International Film Festival and the first Shanghai Film Fans Festival provides an interactive platform for the public to explore the rich cinematic history of Shanghai, integrating over 120 years of film history and key locations in the city [1]. Group 1: Mini-Program Features - The mini-program features a comprehensive database of Shanghai's film geography, offering an immersive exploration experience that combines knowledge, interactivity, and fun [3]. - Users can engage in themed exploration routes, such as "Film History Revisited" and "Land-based Voyage," allowing them to assume roles like film restoration experts or reporters while visiting selected film landmarks [4]. - The program includes a "透卡拍照" feature, enabling users to take photos at specific locations to recreate classic film scenes, enhancing the interactive experience [3]. Group 2: Exploration Activities - The first "Movie Exploration Tour" event was held, starting from the historic Daguangming Cinema, where participants learned about the cinema's history and its significance in Shanghai's cultural landscape [1][2]. - The exploration journey connects various historical sites and stories of notable figures in Shanghai's film history, providing a narrative-driven experience for participants [2]. - The mini-program also features an online check-in competition, where participants can win exclusive rewards, including priority seating for popular screenings at Daguangming Cinema [4][5].

Core Points - The first Shanghai Fan Festival will create an immersive movie carnival for fans, themed "Movie City, You Are the Star" [1] - The festival aims to integrate professional and public engagement, enhancing the movie culture matrix in Shanghai [1] Group 1: Event Overview - The festival will feature a main movie carnival, two classic film screening units, and three "Movie Walk" routes [2] - The main carnival will take place from June 12 to 15, transforming the Shanghai Dazhong into a movie paradise with four themed sections: Fan Night, Fan Show, Fan Feast, and Fan Star [2] - Activities include classic movie reenactments, musical performances, and themed food offerings [2] Group 2: Fan Engagement - A special "Fan Star" selection will be held, utilizing a mini-program for immersive exploration of Shanghai's movie stories [3] - The selection process includes online challenges and on-site quizzes, aiming to identify 100 fans for a final competition [3] - Winners will receive exclusive benefits, including special seating at film festivals and observation qualifications for the Shanghai International Film Festival [3] Group 3: Cultural and Economic Impact - The festival will feature classic film exhibitions, including a 4K restoration of Hong Kong classics and a "Shanghai Classics" exhibition [4] - The event aims to attract a wide audience, with over 40 film screenings planned, including free outdoor showings [4] - The integration of film culture into urban exploration through the "Movie Walk" routes will enhance community engagement and cultural appreciation [5]