Core Insights - The traditional incense culture, particularly agarwood, has gained increasing consumer attention due to its unique fragrance and collectible value [1] - The agarwood market is characterized by a mix of quality, leading to challenges for new buyers in distinguishing authenticity and quality [1] Group 1: Identification and Quality Standards - The primary standard for identifying agarwood is "smelling and tasting," where high-quality agarwood has a rich fragrance with multiple layers, while inferior products have a singular, dull scent [1][3] - Observing the oil lines and texture is also crucial; premium agarwood typically has high oil content, natural oil line distribution, and a stable color without artificial gloss [3] - The weight and sound produced when striking agarwood are indicators of quality; high-quality agarwood feels substantial and produces a deep sound, whereas inferior types feel light and brittle [3] Group 2: Market Trends and Consumer Guidance - There is a growing trend of cultivated agarwood replacing wild agarwood, which, despite being cheaper, lacks the rich fragrance and collectible value of wild varieties [3] - Experts recommend that consumers prioritize high-quality, transferable agarwood and avoid being lured by low prices that compromise quality [3][4] - New consumers are advised to choose reputable brands with traceability systems and actively participate in offline experience activities to assess the true value of agarwood [4] - The industry anticipates a return to rationality in the agarwood market as consumer appreciation and industry standardization improve, allowing high-quality agarwood to be valued and preserved [4]