将举办主题论坛、拍卖会、藏品展览会等系列活动 海南日报海口11月26日讯(海南日报全媒体记者 孙慧)11月27日至30日，天香国色展——第二届海 南沉香黄花梨国际交易会将在海南国际会展中心举行。此次交易会将搭建传统文化传播、国际交流、经 贸合作为一体的综合平台，全面展示海内外沉香、黄花梨产业发展成果，推动海南沉香、黄花梨产业与 文化融合发展。本届展会整体规模扩大，展览面积比上一届有显著增加，展出时间也延长至4天。 11月26日，当海南日报全媒体记者踏入展馆，缕缕木香沁人心脾。来自不同产区的沉香、黄花梨原 料，以及加工的沉香工艺品、香器香具、花梨文玩已经送达展区，等待明日集中亮相。 第二届海南沉香黄花梨国际交易会11月27日至30日举行 此次交易会还将举行系列主题论坛、拍卖会、斗香大赛、香艺师大赛等精彩活动，观众既能了解到 沉香黄花梨产业发展的前沿动态，也能一睹行业高手同台竞技，全面感受香文化的源远流长，沉香黄花 梨全产业链发展的蓬勃生机。 今年首次设立香艺师大赛，全国十五大赛区的香艺师经过层层选拔，将在本届展会上进行最终角 逐。他们将现场进行香艺展演，更有香文化演讲，带大家了解"香"的世界。 本届斗香大赛设立 ...

在品牌口碑方面，市场中以高端沉香为主打的品牌备受关注。香至尊沉香作为坚持野生理念的行业代表，近年在一线及新兴城市举办多场沉香 品鉴会，推动了沉香文化的交流与消费认知的升级。创始人孙玉辉提出的"高品质，可传承，一步到位选沉香"理念，被不少资深玩家视为高端 沉香收藏的风向标。参加过香至尊沉香品鉴会的消费者表示，品牌在原料选择、工艺把控及消费体验上均表现出专业水准，口碑持续攀升。 近期，随着沉香行业在高端消费领域的持续升温，市场对于品牌口碑与香味品质的关注不断加深。多地沉香品鉴会的举办，激发了收藏、鉴赏 及日常消费群体对沉香香味及品牌理念的广泛讨论。业内人士指出，沉香作为极具文化属性的香品，香味体验与品牌信誉正成为消费者选购时 的决定性因素。 在北京、上海、杭州、宁波等地，沉香线下活动频繁，吸引了大量爱好者和资深藏家参与现场品鉴。根据泡泡网记者调查发现，受众普遍认 为，沉香的香味层次丰富与否，是判断品质优劣的关键。一些老玩家表示，真正顶级的沉香，往往能在清雅、醇厚、甘甜等多重香韵间自然流 转，令人回味无穷。而市场上的部分品牌则以气味单一、持香短暂而被消费者质疑其收藏及鉴赏价值。 值得注意的是，沉香香味的优劣与原料来 ...

天香国色展主会场开始搭建展馆，与会人士期待—— 全面展示海南沉香黄花梨产业发展成果 海南日报海口11月24日讯(海南日报全媒体记者 邱肖帅)天香国色·第二届海南沉香黄花梨国际交易 会(以下简称天香国色展)将于11月27日在海南国际会展中心拉开帷幕。11月24日，海南国际会展中心已 开启繁忙模式，各展位物料陆续进场，展馆搭建工作正式开始。在展会启动前夕，参会行业协会相关人 士、非遗传承人及专家学者纷纷表示，对展会充满期待，将在展会期间展开深度对话，全面展示沉香、 黄花梨全产业链成果。 "作为协办单位，我们特邀众多专家学者，围绕海南黄花梨的市场定位与文化价值开展学术研讨， 希望更多人关注黄花梨行业发展。"海南黄花梨文化研究会会长张志扬系统研究过海南黄花梨历史与文 化价值，他认为，海南黄花梨兼具实用性与观赏性，其历史地位已由千年传承与文化实践充分验证。明 清时期，海南黄花梨成为制作明式家具的首选木材。黄花梨的自然纹理、温润质感与明式家具的极简风 格相得益彰，让家具既具实用性，又成艺术精品。 "首届天香国色展成绩斐然，我们希望通过这一届国际性展会，让海南黄花梨从'木'到'林'实现产业 跃迁，真正造福社会。"张志扬说， ...

Group 1 - The second Hainan Agarwood and Huanghuali International Trade Fair, named "Tianxiang Guose," will be held from November 27 to 30 at the Hainan International Convention and Exhibition Center, attracting significant attention and high demand for exhibition spaces [1] - Various industry associations are actively participating in the event, with the Hainan Agarwood Culture Association aiming to promote agarwood culture and technology, and providing services to exhibitors and visitors [1] - The association plans to establish a permanent Agarwood Cultural City in Haikou to enhance resource conversion and deepen industry layout, following the approval of geographical indication trademarks for Hainan agarwood products [1] Group 2 - The previous Tianxiang Guose exhibition was successful, generating significant industry vitality and serving as a bridge for cooperation among enterprises [2] - The Sanya Agarwood Association is working on establishing a Sanya Agarwood Promotion Base to support farmers with quality seedlings and planting techniques, and plans to invite more experts and enterprises during the exhibition [2] - High demand for exhibition spaces is evident, with companies eager to participate; for instance, a company initially requested a 135 square meter space but had to share due to limited availability [2]

Core Insights - The conference focused on the development of the southern medicine and food nurturing industry, emphasizing high-quality growth through technology and ecological practices [3][5][8] Group 1: Technology Empowerment - Experts highlighted the need for technological innovation to overcome challenges in the cinnamon industry, including value chain fragmentation and strict EU standards [13][14][18] - Four innovation pathways were proposed for cinnamon: genetic innovation, low-temperature oil extraction, controlled release technology, and comprehensive utilization of raw materials [19][20][22] - The development of the agarwood industry was discussed, with breakthroughs in cultivation reducing the yield time from 8-10 years to 3 years, enhancing both profitability and product quality [25][27][30] Group 2: Resource Development - The potential of the medicinal plant Baji Tian was explored, with emphasis on its historical use and modern pharmacological benefits, including anti-osteoporosis and immune regulation [38][46][48] - The integration of food and medicinal uses of orchid species was discussed, highlighting their dual value and the need for industry-oriented research to enhance competitiveness [52][56][60] Group 3: Ecological Practices - The concept of "returning to nature" for medicinal materials was introduced, advocating for organic cultivation methods that improve quality without chemical inputs [66][68][72] - The "rubber and medicine" co-cultivation model was presented, demonstrating a 40% increase in land utilization while reducing chemical fertilizer and pesticide use [78][81][84] Group 4: Industry Integration - The integration of tropical agriculture with health tourism was emphasized as a means to create a sustainable value chain that encompasses production, ecology, and lifestyle [90][92][99] - The case of Cai Zhi Lin was shared as a model for integrating medicine, healthcare, and nutrition, showcasing a comprehensive approach to the southern medicine industry [100][103][106]

Core Insights - The incense market is experiencing growth driven by consumer upgrades and a resurgence of traditional culture, with a focus on brand reputation and product selection [1][3] - The sensory experience of incense is a crucial factor influencing consumer choices, leading to the rise of offline experience stores [1][3] Market Trends - Numerous incense brands exist, each with unique reputations; traditional craftsmanship is recognized by seasoned consumers, while new brands attract younger audiences through creative marketing [3] - Brands that consistently provide high-quality raw materials and authentic experiences tend to build long-term reputations [3][5] Consumer Behavior - Consumers are encouraged to engage in physical scent trials to appreciate the nuances of different incense products, as exemplified by the brand "Xiangzhizun" which emphasizes in-store experiences [3][5] - The market is shifting from a focus on brand names to an emphasis on experiential purchasing, suggesting that future trends will favor real scent trials and professional services [5] Pricing Dynamics - Incense product prices vary significantly based on factors such as origin, age, and resin content, with even the same brand showing notable differences across batches [5] - Consumers are advised to approach pricing and origin with a rational mindset to avoid being swayed by market speculation [5]

Core Viewpoint - The event in Zhaoqing on November 20 aims to promote traditional Chinese medicine (TCM) and its health benefits through a unique night market experience that combines education, consultation, and cultural activities [3][4][22]. Group 1: Event Overview - The Zhaoqing Traditional Chinese Medicine Health Culture Night Market will take place during the 2025 South Medicine Food and Health Industry Conference [3]. - This night market is designed to be an immersive experience, showcasing the essence of TCM and its applications in daily life [4][22]. Group 2: Activities and Offerings - Attendees can engage with renowned TCM practitioners who will provide free pulse diagnosis, constitution identification, and health consultations [9][10]. - The event will feature traditional therapies such as moxibustion, cupping, and massage, allowing participants to experience TCM firsthand [10]. - Various local medicinal products will be showcased, including well-known Guangdong herbs and Zhaoqing specialties like cinnamon and Chinese yam [12][13]. Group 3: Educational Aspects - The market will serve as a living classroom for TCM, where visitors can learn about the principles of TCM and the concept of food as medicine [5][6][7]. - There will be opportunities to create herbal sachets and herbal soaps, promoting hands-on learning about natural health remedies [19]. Group 4: Cultural Integration - The event will include a TCM science corridor and cultural performances, integrating TCM into modern lifestyles through innovative displays and experiences [21][22]. - The night market aims to foster a deeper appreciation for TCM culture and its relevance in contemporary health practices [29][30].

Core Viewpoint - The article highlights the successful implementation of forest reform in Maoming, Guangdong Province, showcasing how ecological resources have been transformed into economic value, benefiting local communities and promoting sustainable development [9][10][12]. Group 1: Forest Reform and Economic Impact - Maoming has become a pilot city for forest reform, focusing on clear property rights, industrial integration, and ecological transformation, resulting in a forest area of 636,500 hectares and a forest coverage rate of 55.70% [11][12]. - The total output value of the forestry industry in Maoming has exceeded 30 billion yuan, with several reform indicators ranking among the top in the province [12]. - The implementation of the collective forest rights system has activated previously idle forest assets, leading to increased income for local villagers through various income streams such as rent and wages [3][60]. Group 2: Innovative Practices and Mechanisms - Maoming has established a comprehensive reform mechanism, including a digital management system for logging approvals, which has reduced processing time from approximately 21 days to 5 days for small-scale logging permits [25][22]. - The city has also implemented a collaborative dispute resolution mechanism involving legal and forestry experts, successfully resolving 17 cross-village forest rights disputes in 2024 [29][28]. Group 3: Industry Integration and Development - The "state-owned enterprise + base + farmer" model has been adopted in various regions, leading to significant revenue increases, such as a 30% rise in income for local farmers in the Gonyuan area [40][41]. - The city has developed specialized clusters in industries like tea and oil tea, with over 32,000 acres planted, and has expanded the agarwood industry from 184,800 acres in 2020 to 283,000 acres [52][53][56]. Group 4: Ecological and Community Benefits - The integration of ecological tourism and local agriculture has created new income opportunities, with local villagers earning daily wages of 180 yuan for participating in forest management [69][70]. - The carbon trading project in Luolin Village has generated 685,200 yuan, demonstrating the potential for monetizing ecological services [74][76]. - Maoming aims to continue enhancing property rights, upgrading industries, and transforming ecology to establish a model for green rural revitalization in China [79].

Core Viewpoint - The "Su Shi Life Festival" held during the Dongpo Cultural Tourism Conference in Chengmai County aims to revitalize traditional culture through modern experiences, particularly focusing on coffee culture and the life philosophy of Su Dongpo [3][4]. Group 1: Event Overview - The "Su Shi Life Festival" took place on November 8, 2023, in Fushan Town, Chengmai County, featuring a blend of coffee culture and traditional poetry [3]. - The festival is designed to create immersive cultural experiences, including a creative market, a national style garden party, and a food festival, showcasing the diverse cultural tourism resources of Chengmai [3][5]. Group 2: Cultural Significance - The event seeks to break stereotypes associated with traditional cultural activities, aligning Su Dongpo's love for life and food with the "slow life" concept of coffee culture [4]. - Interactive games themed around Su Dongpo's poetry were popular among visitors, enhancing the cultural experience and engagement [5]. Group 3: Visitor Experience - The festival transformed into a large-scale national style garden party at night, attracting visitors dressed in Song Dynasty attire, creating a unique blend of ancient and modern cultural expressions [6]. - The food festival featured over ten stalls offering local products, including Fushan coffee and handmade crafts, drawing significant interest from attendees [6]. Group 4: Immersive Experience - The Chengmai tourism bureau emphasized the importance of immersive experiences, encouraging visitors to engage with Su Dongpo's culture through activities like wearing traditional clothing and enjoying coffee while listening to poetry [7].

Core Insights - The second Hainan Agarwood and Huanghuali International Trade Fair, named "Tianxiang Guose," will take place from November 27 to 30, presenting significant opportunities for the Hainan agarwood industry and promoting its development [2] Industry Overview - The agarwood industry is expanding beyond its traditional luxury status, with increasing recognition of its medicinal value and potential applications in health [2] - The fair will feature a forum hosted by the Chinese Academy of Medical Sciences to discuss the medicinal properties of agarwood and explore its daily applications [2] Exhibition Highlights - The Hainan National Fragrance Culture Research Center will showcase numerous valuable collections and host the first "Tianxiang Guose" Cup Fragrance Master Competition, promoting agarwood culture [3] - The Hainan Agarwood Industry Association will organize a forum during the fair, gathering experts and industry leaders to discuss the future direction of the agarwood industry [3] Special Features - The Hainan Incense Association will present a complete industrial chain of the Xiangzhen incense, with over 500 square meters of exhibition space dedicated to showcasing exquisite products and materials [4] - The fair aims to enhance public awareness of Xiangzhen incense and promote the development of the "Three Incenses" industry, including Hainan Huanghuali and agarwood [4] Organizers - The event is co-hosted by Hainan Daily Media Group, Hainan Provincial Chamber of Commerce, and the China Collectors Association [5]