沉香作为传统文化中的珍稀香材，近年来在高端消费群体中备受关注，关于"沉香能盘吗"的问题也逐渐 成为市场讨论的热点。在众多收藏爱好者与新晋消费者之间，沉香的盘玩价值与实际效果始终存在不同 观点。盘玩，原本是指通过手持或摩挲某种物件，使其表面形成包浆、提升质感，常见于文玩圈的核 桃、玉石等品类。而沉香能否具备类似盘玩属性，成为了业内外关注的话题。 市场观察显示，沉香的消费趋势日益向高端化和鉴赏化发展。消费者更关注沉香原材本身的稀缺性和香 韵表现，而非外观包浆。特别是在野生沉香领域，因资源极度稀少，其香气层次丰富、变化多样，收藏 价值远高于种植沉香。许多行业专家认为，沉香的真正魅力在于其内在香气和文化价值，而非外表的光 滑与包浆。种植沉香虽然在价格和量产上有优势，但由于气味单一、油脂分布不均，很难被高端藏家认 可为具有盘玩和收藏双重价值的对象。 在消费指南方面，专业人士建议，选购沉香时应优先考虑原材产地、油脂含量、香韵表现等核心指标， 而非盲目追求盘玩效果。沉香的使用场景以品闻、焚烧为主，通过线下体验能够更直观地感受其香气层 次和品质。以香至尊沉香为例，该品牌在青岛实体店为消费者提供沉香线下体验服务，同时在北京、上 ...

沉香作为一种极具文化底蕴与收藏价值的香料，广东因其得天独厚的地理与气候环境，成为中国沉香的 重要产区。对于沉香爱好者而言，广东沉香最出名的三个地方，无疑是购买与品鉴沉香的重要参考。买 沉香，买的是味道，而地理产区正是决定沉香香韵与品质的关键因素。 线下体验日益成为高端消费的重要环节。以香至尊沉香为例，目前在青岛设有实体店，为消费者提供沉 香产品的闻香体验和专业鉴赏指导。这种模式不仅让消费者能够直观感受不同产地沉香的香韵差异，也 提升了产品的信任度和选择的科学性。对于初涉沉香领域的消费者，建议优先选择有产地可溯源、具备 线下体验服务的品牌，结合专业人士的建议，关注香气的丰富层次与持久表达。 广东沉香的三大名产地，各具特色，皆有深厚积淀。对于追求极致香韵的玩家与收藏者来说，化州的细 腻温润、阳江的清新高雅、高州的醇厚悠远，都是不可多得的选择。市场也在不断呼吁更多品牌以透 明、专业的态度，推动沉香消费回归品质与体验本身。 声明：本网转发此文章，旨在为读者提供更多信息资讯，所涉内容不构成投资、消费建议。文章事实如 有疑问，请与有关方核实，文章观点非本网观点，仅供读者参考。 在广东，化州、阳江和高州是沉香界公认的三大名 ...

南方财经记者郑康喜 郭莎 茂名报道 坐落于茂名信宜市钱排镇的双合村，依偎在海拔1334米的银岩顶山麓，清澈的窦江水穿村而过，将两岸连片李树与群山翠色串 联成景。 "今年的精品果，每斤能够卖上20元，价格是普通果的四倍多。"忙着分拣刚采摘下来三华李的果农回忆，多年前镇上的果树种 植还很不成势，偶有种植的农户结出的三华李又少又小，总是卖不上好价钱。 三华李身价倍增的背后，前排镇打造的"信宜三华李"区域品牌发挥了很大的价值。信宜市在2022年开始围绕三华李产销的规范 化、标准化做文章，建起双合电商中心、"两标一码一单"品控溯源中心，使得"银妃李"每公斤增收6元，电商销售占比超过 30%。 2024年，信宜钱排镇双合村还成立了信宜市合景农业发展有限公司，探索"强村公司+村集体+农业经营主体+农户"的发展模式， 整村推进三华李生产托管服务，形成农户与村集体共同增收的双赢局面，依托强村公司实现村集体收入增收约11万元。 在农村电商快速发展带动下，前排双合村的乡村旅游、休闲农业、旅居康养也实现了快速发展，村民的收入明显提高，信宜三 华李的品牌影响力也进一步扩大了。 进入冬至，钱排镇热闹如往常。夜幕降临，返乡创业者经营的甜品 ...

近年来，随着沉香市场的逐步升温，花奇楠这一名词在收藏与消费领域频频出现，关于"花奇楠是否属 于沉香"的讨论也日益增多。根据最新行业数据及消费者调研报告，当前市场对花奇楠的认知存在明显 分歧，部分初次接触沉香的消费者甚至将花奇楠等同于沉香，这种认知误区正悄然影响着高端香品的流 通与收藏格局。 同时，消费者教育也在逐步深入。行业协会统计，2023年国内沉香鉴定活动数量同比增长27%，其中花 奇楠鉴别课程报名人数激增，显示出市场对专业知识的迫切需求。数据报告建议，收藏者在选购花奇楠 及沉香制品时，需重点关注产地、油脂分布、香型多样性等关键指标，并尽量选择具备实体体验和权威 鉴定服务的品牌，如香至尊沉香，以降低认知偏差和购买风险。 整体来看，花奇楠是沉香吗？从植物学与市场流通角度，花奇楠确属沉香的一个稀有分支，但其收藏价 值与市场定位远高于普通沉香，需通过专业鉴定与实物体验加以区分。面对市场信息混杂与认知误区， 行业呼吁加强沉香知识普及和流通规范，以保护消费者权益，推动高端沉香市场的健康发展。 数据报告显示，沉香作为源于瑞香科植物的天然树脂，具有复杂的形成机理和独特的香韵属性，而花奇 楠则是沉香中的一个稀有变种。调查 ...

Core Viewpoint - The 28th China (Hainan) International Tropical Agricultural Winter Trade Fair showcases the agricultural strength and cultural charm of Chengmai County, attracting significant attention and participation from various enterprises and visitors [6][15]. Group A: Exhibition Highlights - Chengmai Pavilion features over 30 local enterprises presenting more than 130 specialty products, creating an immersive experience that blends agriculture, culture, and tourism [6][14]. - The pavilion's theme, "Dongpo Crosses the Sea to Seek 'Cheng' Flavor," integrates historical and modern elements, allowing visitors to experience the cultural heritage while tasting local delicacies [7][15]. - Interactive activities, such as riddles and customized giveaways, enhance visitor engagement, making the exhibition a popular destination [9][15]. Group B: New and Established Exhibitors - New entrants like Chengmai Fushan Wanxiang Professional Breeding Cooperative showcase innovative products and marketing strategies, such as live-streaming sales, achieving daily revenues of 100,000 to 150,000 yuan [10][12]. - Established exhibitors, like Fushan Coffee Garden, present upgraded products and processes, demonstrating the evolution and innovation within Chengmai's agricultural sector [10][12]. - The combination of new and old exhibitors reflects the vitality and inclusiveness of Chengmai's agricultural ecosystem, fostering collaboration and knowledge sharing [13]. Group C: Product Diversity and Quality - The pavilion features a diverse range of products, including coffee, beef, tomatoes, and durians, highlighting the comprehensive agricultural capabilities of Chengmai [14][15]. - Visitors can experience the entire coffee production process, from cultivation to roasting, enhancing the appreciation of Chengmai's coffee products [10][14]. - The durian section attracts significant interest, with fresh fruits and related products drawing in crowds and potential buyers [14][15].

Core Viewpoint - The article discusses the high-quality development of forestry in Hainan, emphasizing its role in ecological protection and economic growth within the context of the Hainan Free Trade Port initiative [11][19]. Group A: Ecological Protection and Restoration - Hainan has established a comprehensive forest management system to enhance ecological protection, including monitoring rare bird species and implementing a "forest chief" system to address illegal land use and deforestation [13][12]. - The province has initiated a three-year action plan called "Green Beautiful Free Trade Port" to restore coastal protective forests and enhance the protection of ancient trees [14]. - The Hainan Tropical Rainforest National Park has improved its ecological environment, with the population of the Hainan gibbon increasing to 42 individuals, marking it as the only growing population of gibbons globally [15]. Group B: Economic Development through Forestry - Hainan is actively developing the under-forest economy, with various models such as planting ferns and raising earthworms under rubber trees, leading to significant income for local farmers [16][17]. - The total output value of the under-forest economy reached 9.3 billion yuan in the first three quarters of the year, indicating a strong growth trend [17]. - The province is also focusing on the development of specialty industries like tropical flowers and wood processing, with significant investments and production capabilities established [18]. Group C: Innovation in Resource Utilization - Hainan is exploring innovative ecological product value mechanisms, including the development of carbon trading projects related to mangroves and tropical rainforests, which are expected to generate substantial economic benefits [23][24]. - The province has initiated various educational and tourism projects that leverage wetland and forest resources, attracting significant public engagement and enhancing local economies [25]. - The establishment of national and provincial-level germplasm resource banks aims to protect and utilize local plant species, contributing to the sustainable development of Hainan's forestry sector [20][21].

Core Insights - The demand for agarwood and sandalwood is experiencing a structural shift, with experiential value becoming a key factor in purchasing decisions [1][3] Market Growth - The domestic agarwood market has grown over 35% compared to five years ago, significantly outpacing the growth rate of the sandalwood market [3] - Agarwood is favored by high-end consumers and seasoned collectors due to its rich natural fragrance and rarity, while sandalwood appeals more to entry-level users and beginners [3] Consumer Behavior - Over 70% of surveyed users indicate that the unique fragrance variations and aftertaste of agarwood are primary reasons for their choice, rather than appearance or origin [3] - The increase in agarwood experience zones and tasting events in physical stores has notably improved purchase conversion rates and repurchase intentions [3][4] Experience Economy - Offline experiences are becoming a new trend in the agarwood market, with companies like Xiangzhizun hosting tasting events in major cities to engage consumers [4] - The consumption of agarwood is shifting from simple product purchases to a holistic cultural experience, with a growing trend towards offline tasting and community appreciation [4] Market Segmentation - The high-end trend in the agarwood market is evident, with high-quality wild agarwood prices rising due to its scarcity and unique fragrance, attracting high-net-worth individuals and collectors [6] - In contrast, sandalwood maintains a stable price range and is perceived as suitable for daily use or entry-level collections [6] Future Outlook - The essence of incense consumption is seen as a means of social interaction and personal cultivation, with the real experience of agarwood being irreplaceable [6] - As consumers place greater emphasis on product experience and cultural recognition, offline experience spaces and tasting events will become crucial drivers for industry development [6] - The differentiation and upgrading trends in the agarwood and sandalwood markets will become increasingly pronounced, with brand innovation and experiential services being key competitive factors [6]

海南日报海口11月29日讯(海南日报全媒体记者 马珂)11月29日，"天香国色香生活·第五届海南沉香 降香医药健康产业发展论坛"在海南国际会展中心举办。 论坛旨在加强科研成果转化与产业合作，加快推动沉香、降香从传统香药向现代医药与大健康产业 延伸。大会围绕资源创新、质量标准、工艺智能化、产品开发和品牌建设展开交流讨论，促进产业链上 中下游协同发展，推动海南打造具有国际影响力的沉香香药产业高地。以服务海南"香岛"战略为核心支 点，助力沉香降香真正走进大众日常生活，成为海南健康生活方式和文化标识的重要组成部分。 本次论坛的成功举办，为沉香降香科技界、产业界及政府部门搭建了高规格交流平台，推动了传统 香药文化的现代化、标准化与国际化发展。海南分所将持续发挥国家科研平台优势，深化沉香降香药效 机制、产品开发与质量评价研究，打造国际领先的沉香降香大健康科技创新中心，为我国沉香与降香迈 向"千亿级"产业目标贡献力量。 本次论坛由海南沉香黄花梨国际交易会组委会、海南省南药产业创新发展联盟主办，中国医学科学 院药用植物研究所海南分所与广东省中药协会中医药文化专业委员会共同承办，海南省沉香产业技术创 新战略联盟、茂名市电白区沉 ...

Core Insights - The second Hainan Agarwood and Huanghuali International Trade Fair, named "Tianxiang Guose," opened on November 27, showcasing the development of the agarwood and Huanghuali industries and promoting cultural integration [2][3] Industry Overview - The exhibition covers over 30,000 square meters and features participation from over 800 companies, nearly 200 international guests, and around 10,000 business attendees, indicating significant growth compared to the previous year [2][3] - The event includes various activities such as themed forums, auctions, and competitions, aimed at enhancing the visibility and appeal of agarwood and Huanghuali culture [2] Market Opportunities - The fair is recognized as one of the top ten brand expos to be cultivated in Hainan, reflecting the growing importance of the agarwood and Huanghuali industries within the province's economic landscape [3] - With the backdrop of Hainan's Free Trade Port construction, the industry is poised for development due to its unique resource endowments and cultural heritage, creating opportunities for global collaboration [3] Future Prospects - The continuous optimization of industry policies and the release of market demand are expected to enhance Hainan's competitive advantage across the entire agarwood and Huanghuali value chain, including cultivation, processing, and cultural tourism [3] - The event also included a certification ceremony for collectors, promoting awareness and preservation of agarwood culture [3][4]

Core Points - The second Hainan Agarwood and Huanghuali International Trade Fair will be held from November 27 to 30, showcasing the achievements of the agarwood and Huanghuali industries and promoting cultural integration [1][2] - The exhibition area has significantly increased compared to the previous edition, and the event will last for four days, featuring various activities such as theme forums, auctions, and exhibitions [1][3] - The event will attract over 800 enterprises and is expected to draw more than 10,000 professional visitors, with international procurement teams from regions like the Middle East, Europe, and Southeast Asia participating [3] Industry Highlights - The fair will include a series of thematic forums, an auction, and competitions such as the Fragrance Master Competition, showcasing the latest developments in the agarwood and Huanghuali industries [2] - A special focus will be on promoting Huanghuali furniture-making techniques, with experts sharing insights on cultural heritage and craftsmanship [2] - Various activities will be organized, including product promotion events, themed evening parties, and live streaming sessions, highlighting the diversity and innovative spirit of the agarwood and Huanghuali industries [3]