Core Insights - The Shanghai-Aid Xinjiang initiative aims to enhance collaboration with e-commerce platforms to boost product flow and cultural exchange between Shanghai and Kashgar [1][6] - The "Seek Beauty and Support Excellence" program by MeiONE has successfully promoted Kashgar's specialty products to broader markets since its launch in May 2024 [1][3] - Dingdong Maicai is leveraging a digital supply chain to efficiently introduce high-quality Xinjiang fruits to Shanghai, enhancing agricultural product circulation [4][6] - Xiaohongshu's "Little Red Village" initiative has activated a new ecosystem for agricultural, cultural, and tourism integration in Kashgar, promoting local resources and products [5][6] Group 1: MeiONE - MeiONE has initiated the "Seek Beauty and Support Excellence" program, which has expanded the market reach of Kashgar's specialty products [1][3] - The company is committed to enhancing product selection and marketing efforts in collaboration with Shanghai's aid initiatives [3] Group 2: Dingdong Maicai - Dingdong Maicai has introduced over 20 varieties of high-quality Xinjiang fruits since the 2024 Xinjiang Fruit Festival, focusing on direct sourcing and distribution [4] - The company aims to strengthen strategic cooperation with Kashgar to increase procurement and develop new product lines [4][6] Group 3: Xiaohongshu - Xiaohongshu's "Little Red Village" plan has led to the selection of seven villages in Kashgar, promoting e-commerce training and the establishment of the first "Little Red Village Supermarket" [5] - The platform seeks to enhance cultural and tourism integration in Kashgar, supporting local product promotion and community engagement [5][6] Group 4: Overall Strategy - Shanghai's e-commerce platforms are positioned as experimental fields for modern cooperation between Shanghai and Kashgar, focusing on product, resource, and cultural integration [6] - The Shanghai-Aid Xinjiang initiative emphasizes expanding the breadth and depth of cooperation to support Kashgar's industrial upgrade and rural revitalization [6]