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新增“三件套”、升级辅助驾驶系统 全新坦克500尝试打动城市消费群体
Jing Ji Guan Cha Wang· 2025-08-29 00:31
Core Insights - The Tank brand launched the new Tank 500 on August 27, featuring three power versions: Hi4-Z, Hi4-T, and a 3.0T V6 fuel version, with prices ranging from 33.5 million to 37.5 million yuan [2] - The new Tank 500 includes significant upgrades in comfort and luxury, such as natural Nappa leather seats with heating, ventilation, and massage functions, and a cold and warm vehicle refrigerator [2] - The introduction of the Hi4-Z hybrid architecture in the Tank 500 aims to penetrate the larger off-road market, indicating the brand's strategic intent to attract a broader consumer base [2][4] Sales Performance - From January to July 2023, the Tank brand sold 123,700 units, marking an 8.19% year-on-year decline, attributed to increased competition in the domestic off-road market [3] - The brand aims for a total sales target of 231,000 units in 2024, representing a 42.12% increase, with a goal of at least 320,000 units by 2025 [3] - The Tank 500 is the second best-selling model after the Tank 300, with cumulative sales of 160,600 units since its launch, significantly outperforming the older and cheaper Tank 400 [3] Technological Advancements - The Hi4-Z hybrid architecture features a combination of power distribution, three-speed DHT, and dual-motor four-wheel drive, enhancing energy efficiency and reducing user costs [4] - This technology is designed to cater to urban commuting and light off-road driving, making it suitable for users who require versatility in their vehicle [4] - Future models, including the 400 Hi4-Z and 700 Hi4-Z, are set to launch in the second half of 2025, featuring advanced driving systems and enhanced comfort configurations [4]