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从“功能丰富”走向“体验出彩”,华帝推动微蒸烤市场高端化提速
Xin Lang Zheng Quan· 2025-08-26 08:52
Core Insights - The market for multifunctional steam and bake integrated machines is rapidly growing due to increasing consumer focus on healthy eating and kitchen appliance versatility [1] - Vatti, a leading brand in high-end kitchen appliances in China, has introduced the VB50 steam and bake integrated machine, aligning with the modern kitchen needs of younger consumers [1][7] Market Trends - According to AVC data, the retail scale of the home appliance market (excluding 3C) reached 179.8 billion yuan in Q1 2025, with a year-on-year growth of 2.1% [1] - There is a noticeable improvement in the product structure of embedded steam and bake machines in both online and offline high-end market segments [1] Product Evolution - The steam and bake machine originated in Japan as the "water wave oven," evolving to meet diverse cooking needs by integrating steam functions with traditional baking [2] - The 21st century has seen a "dual-line breakthrough" in steam and bake machines, transitioning from simple functionality to intelligent interaction, enhancing user experience [2] Vatti's Innovations - The VB50 model features top microwave collaboration technology, which enhances cooking efficiency while preserving nutrients in food [4] - The VB50 includes a "degreasing air frying" function that allows for healthier cooking without additional oils, catering to the young consumer trend towards "light food" [4] Cleaning Technology - The VB50 incorporates a special blue porcelain membrane interior that prevents oil stains from adhering, making cleaning effortless [6] - It features a steam self-cleaning program that uses high-temperature steam to eliminate stubborn stains, ensuring a hygienic cooking environment [6] Brand Philosophy - Vatti promotes a "clean kitchen" concept, emphasizing not just cleanliness but also the embodiment of a healthy lifestyle [6][7] - The VB50 is positioned as more than just an appliance; it is a key to unlocking a healthy and high-quality lifestyle for families [7]