健康饮食
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上市两周销量激增200%!七鲜这款草莓蛋糕缘何成今冬甜品爆款?
Zhong Jin Zai Xian· 2025-11-24 09:44
这个冬天,甜品消费市场异常火热。从刷屏社交平台的"奶皮子糖葫芦"到将经典饮品固态化、创意十足 的"固体版杨枝甘露",一波波网红美食不断俘获着年轻人的味蕾,也点燃了冬季的消费热情。 而最近,这场甜蜜风暴迎来最受期待的"主角"!随着红颜草莓陆续成熟上市,京东七鲜红颜草莓盒子蛋 糕重磅回归。上市仅两周,销售额同比增长达200%,稳居七鲜超市烘焙排行榜首位。 而这款回归即"顶流"蛋糕的背后,既折射出消费者对"健康甜度、真材实料、仪式感日常化"的核心需 求,也揭开了京东七鲜"打造顶流"背后供应链、产品创新与品控上的硬实力。 颜值与口感并存,承包冬日甜蜜 "蛋糕上的草莓也太多了吧!"这是不少消费者拿到七鲜红颜草莓盒子蛋糕的第一印象。这款蛋糕最直观 的亮点在于其十足的用料:每个蛋糕顶层均铺满16颗完整、饱满的红颜草莓,周身点缀着蓬松的动物奶 油和清甜可口的草莓果酱,颜值与美味并存。 吃蛋糕时,最后几口总有些奶油留在盒底,是不是让你觉得可惜?今年,七鲜以"差异化"思路做出改变 ——将单层蛋糕坯升级为双层,轻松化解这一烦恼。切开蛋糕,层次分明的食材彼此衬托,视觉与味觉 双双升级。同等重量的蛋糕坯被制成更薄的两层,结构也从传统的 ...
天然植选 馨味启程 ▏山食六计开业庆典隆重举行
Zhong Guo Shi Pin Wang· 2025-11-24 04:49
新品类、新口味、新面貌。伴着冬日暖阳,2025年11月22日,山食六计郑州首店于金水区正式亮相。一笼笼新鲜蒸制的馒头裹挟着浓郁香气,在初冬的空 气中缓缓升腾,成为城市街头最温暖、最诱人的风景,也为郑州的"美食地图"再添一抹亮色。 食叶草馒头,点亮冬日郑州 开业当天,现场热度持续攀升。门外红幅高挂、花篮簇拥、锣鼓喧腾,喜庆氛围扑面而来;店内蒸汽氤氲、香气四溢,一盘盘食叶草馒头吸引市民驻足围 观。 . . ● " " 山公示外 臨 出 系 的 車 日 藝 出 來 印 韓 可 J 74 5 () LEAFPROTEINCO NCENTRATE ALFALFABUN tellin 游动时间 2025年1 E edd全发石磨面+99个傻头 AMERICAN AND 1994 t 建立节目 te 大发 官員 武汉 德 市民们排队体验新品馒头,认真挑选心仪口味。"第一次吃到这么健康又特别的馒头!""这个颜色太治愈了,看着就很天然!""孩子喜欢,我也放心!"一声声 真实的赞叹,让店内外的热度不断升腾,也让这场冬日里的开业更显温暖而热烈。 V te t in the ( lin e 开业告捷,郑州故事正式启幕 在嘉宾祝福、消费 ...
从“培育期”迈入“高速成长期” 叮咚买菜全链路布局低GI产业发展
Zheng Quan Ri Bao Wang· 2025-11-19 07:21
Core Insights - The seventh China GI International Conference was held in Beijing, focusing on "Digital-Driven Healthy Development of the Low GI Industry" [1] - The conference featured various formats including academic reports, industry reports, and roundtable discussions to promote the development of the low GI food industry [1] Group 1: Company Developments - Dingdong Maicai showcased a range of low GI health products, including low GI quinoa flour and low GI fermented milk, emphasizing the importance of health labels to meet consumer needs [2] - The company has established a "Low GI Food Zone" specifically for consumers managing blood sugar, highlighting its commitment to health-focused product offerings [2] - Dingdong Maicai's sales of health concept products are rapidly increasing, with a GMV of 170 million yuan for low GI products from April to October this year, representing an 87% year-on-year growth [3] Group 2: Market Trends - The health food market has transitioned from a slow cultivation phase to a full-scale expansion phase, driven by increasing consumer awareness of health topics such as weight management and nutrition [3] - The growth of the low GI market is attributed to a combination of policy support, industry development, and changing consumer demands, with a notable shift towards healthier eating habits among the general population [3][4] - Consumers are becoming more rational and focused on the actual effectiveness of products, leading to a broader acceptance of health topics beyond specific demographics [4] Group 3: Future Plans - Dingdong Maicai plans to enhance its offerings through demand-driven research and development, experience upgrades, and comprehensive health food services [4] - The company aims to create a health food supply chain ecosystem by utilizing scientific logic, suitable products, and authoritative standards to promote the concept of healthy eating among the public [4]
叮咚买菜全链路布局低GI赛道 近半年低GI商品GMV同比增长87%
Zheng Quan Shi Bao Wang· 2025-11-19 04:42
Core Insights - The seventh China GI International Conference was held in Beijing, focusing on "Digital-Driven Healthy Development of the Low GI Industry" [1] - The health consumption trend is reshaping the food industry's product structure and consumption scenarios, with terms like "organic," "low-fat," and "no additives" becoming key drivers in online shopping [1][2] - The company plans to expand its low GI food SKU count to around 100 by the end of the year or early next year, addressing the core pain point of limited product choices for users [1] Company Strategy - The company has launched a full-category low GI food section, with recent sales data showing high repurchase rates and rapid sales growth for low GI products [1][2] - The low GI project was officially launched in April 2025, with a GMV of 170 million yuan in the past six months, reflecting an 87% year-on-year growth [2] - Future plans include demand-driven R&D, experience upgrades, full-scenario coverage, and comprehensive healthy eating services to provide consumers with holistic solutions [2] Product Offerings - The company showcased various core health products at the conference, including low GI quinoa flour, low GI white kidney bean germ rice, buckwheat noodles, and coconut water, among others [2] - The focus on health labels allows for precise matching of user needs, enhancing the overall consumer experience [2]
2025年中国调理包行业市场研究报告
硕远咨询· 2025-11-18 09:52
手机号 15769519125 2025 年 中国调理包行业市场 研究报告 主编:雷静兰 编辑:柯文慧 商业合作: collaboration@shuoyuanconsulting.com 1 / 25 1 行业概述 1.1 调理包行业定义与分类 1.1.1 调理包的基本概念 调理包,顾名思义,是指将多种食材或调味品经过预先加工、调配和包装,消 费者只需简单加热或稍作加工即可食用的半成品食品。它是一种集便捷性、营 养性和美味于一体的现代食品解决方案,特别适合快节奏的都市生活。 调理包的制作过程通常包括精选食材、科学配比调味、预先烹饪、杀菌处理以 及真空包装等环节,确保食品的安全性和口感。调理包一般包含主料(如肉类、 海鲜、蔬菜等)、辅料(如配菜、豆制品等)以及调味料(如酱料、香料包 等),通过合理搭配,不仅丰富了菜品的层次感,也保证了营养的均衡摄入。 而且,随着健康意识的提升,市场上也出现了低盐低脂、有机食材和无添加剂 的绿色调理包,迎合了更多注重健康饮食消费者的需求。调理包不仅适用于家 庭日常餐饮,也广泛应用于办公快餐、旅游野餐、应急储备等多种场景。消费 者只需利用微波炉、蒸锅或简单的煎炒方式,即可快速享用 ...
思宾格Biospringer:低温肉肠狂掀消费热潮,领跑态势一骑绝尘
Zhong Guo Shi Pin Wang· 2025-11-18 09:31
Core Insights - The low-temperature sausage market is experiencing significant growth due to rising consumer health awareness and demand for food safety and quality [1][3] - The market size for low-temperature meat products in China increased from 290.7 billion yuan in 2017 to 434.8 billion yuan in 2020, with a CAGR of 14.35%, and is projected to reach 708.64 billion yuan by 2027 [3] - Low-temperature sausages are gaining popularity, accounting for about one-third of the low-temperature meat market, driven by health trends and convenience [3] Group 1: Market Demand and Growth - The low-temperature meat products utilize pasteurization, preserving the natural structure and components of meat, making them easier to digest and retaining more nutrients [3] - The frozen sausage segment is leading the market with over 31% market share and significant year-on-year growth [3] - Factors such as increased health consciousness, faster lifestyles, and the rise of kitchen appliances like air fryers are contributing to the popularity of low-temperature sausages [3] Group 2: Product Innovation and Trends - Companies are focusing on product innovation to capture market share and meet diverse consumer needs [4] - Health attributes are becoming core selling points, emphasizing quality ingredients, fat-to-lean ratios, and clean labels [5] - There is a trend towards unique and adventurous flavors to cater to consumer demand for novelty, with brands introducing flavors like spicy crayfish and black truffle [6][7] Group 3: Flavor and Customization - Brands are exploring local and international flavors, creating products that resonate with regional tastes while being adaptable to global preferences [7] - The market is seeing a shift towards personalized nutrition solutions, with products targeting specific consumer needs such as high protein and low burden for fitness enthusiasts [8] Group 4: Ingredient Innovation - The use of Biospringer yeast extract is becoming a key solution in enhancing the health and flavor profile of meat products, allowing for reduced salt content while improving taste and texture [9] - Examples of yeast extract applications include enhancing the flavor of mini spicy sausages and smoked chicken breast products [10] - The low-temperature sausage market is rapidly evolving, with ongoing innovations aimed at meeting diverse consumer demands for both taste and health [10]
素食品类发展报告2025-红餐产业研究院&素满香
Sou Hu Cai Jing· 2025-11-15 04:14
从分布来看,素食门店区域集中于华东(32.7%)和华南(27.9%),城市线级上以新一线(23.9%)和二线城市(21.6%)占比最高,三四线及 以下城市占比均超10%,下沉市场潜力初显。社媒平台助推品类升温,抖音"素食"话题播放量达37亿次,快手、微博相关话题热度也居高不下。 素食品类历经萌芽、商业化探索阶段后,2020年起进入快速发展期,新派素食品牌成为核心驱动力。其定位多元,涵盖健康养生、环保可持续、 社交潮流等六大方向,门店设计分为年轻化社交型与日常化实用型两类。核心消费群体分为动物关怀环保型、健康管理型、尝鲜社交型和家庭亲 子型,需求各有侧重。价格上以平价为主,20-40元区间门店占比33.3%,同时分化出高端品类,100元以上门店占比15.6%,自助模式持续升温, 素满香等品牌门店超110家。 作为头部品牌,素满香以堂食自助为核心,布局外卖、零售等多元业务,通过价格分级和会员体系沉淀超40万会员,门店覆盖14个省级行政区。 其凭借丰富菜品、智能出品和自建供应链,打造高性价比体验,店型覆盖商场、社区、写字楼等场景,成熟门店日均接待600-900人。 未来,素食品类需求将持续增长,餐厅模式向多元化、场 ...
2025上海环球食品展开幕 全球逾30万个特色展品亮相
Zhong Guo Xin Wen Wang· 2025-11-12 17:26
Group 1 - The 28th FHC Shanghai Global Food Exhibition opened on November 12, showcasing a record scale with an exhibition area of 200,000 square meters and attracting over 3,000 global exhibitors, featuring more than 300,000 unique products from over 50 countries and regions [1] - This year's exhibition expanded to 15 major categories, covering the entire food and beverage industry chain, with new focus areas including infant food and food-medicine integration, drawing significant attention from attendees [1] - The European Union exhibition group highlighted over 220 high-end products from 27 member countries under the theme "Taste of Europe, Fashionable and Versatile" [1] Group 2 - From January to August this year, China's catering revenue increased by 3.6% year-on-year, indicating resilience and vitality in the industry despite intensified competition [1] - The Vice President of the China Hotel Association noted that the Chinese catering industry is undergoing structural transformation, with healthy eating (green dining) being a key driver of this change [2] - The catering sector is encouraged to integrate traditional wisdom with modern business practices, focusing on health-conscious dining to meet consumer demands for both health and taste [2]
进博会消费观察| Savencia:从全球农场到中国餐桌
Jing Ji Guan Cha Bao· 2025-11-11 15:00
Core Insights - Savencia, a global food group, showcased its well-known brands at the 8th China International Import Expo, emphasizing its commitment to the Chinese market [1] Group 1: Company Development - Since entering China in the early 1990s, Savencia has developed a comprehensive brand matrix covering cheese, cream, chocolate, baking ingredients, butter, and fruit puree, catering to both high-end and everyday baking needs [2] - The company has established three subsidiaries in China, including Tianjin Banshi Food Co., Ltd., Shanghai Sinodis Food Co., Ltd., and Tianjin Kiride Food Co., Ltd., to support its operations [2] - Sinodis has set up a professional training kitchen and R&D center, training over 50,000 chefs and baking experts, and has developed a nationwide cold chain system through temperature-controlled distribution centers in major cities [2] Group 2: Product Innovation - Savencia introduced the Elle & Vire light cream FINESSE, which has a fat content reduced to 25%, catering to consumer demands for lower sugar and fat [2] - The company launched Corman pure cream (38% fat) specifically for the Chinese market, utilizing local high-quality milk sources to enhance its strategic sourcing across France, New Zealand, and China [3] Group 3: Digital Transformation - Savencia has enhanced its digital strategy with the launch of the "Sinodis Premium Purchase" mini-program, facilitating a shift from traditional supply to smart services in the Chinese catering industry [3] - The mini-program has been upgraded to include new features like "Professional Classroom," covering the entire procurement, learning, and interaction process, with an English version launched to improve international user experience [3]
2025年中国轻食行业发展现状、竞争格局及趋势预测
Sou Hu Cai Jing· 2025-11-11 07:37
Group 1 - The core viewpoint of the articles highlights the rapid growth and increasing consumer interest in the light food industry in China, with the market size projected to exceed 1.76 trillion RMB in 2024, up from over 1.6 trillion RMB in 2023 [1][14][15] - The grain-based light food market is also expanding, with a projected market size of 18.9 billion RMB in 2024, reflecting an 8% year-on-year growth and a CAGR of 7% from 2022 to 2024 [1][14] - The number of new light food-related enterprises peaked at 4,905 in 2021, indicating a strong market potential, but has since entered a rational development phase with 3,738 new establishments expected in 2024 [1][16][17] Group 2 - The light food market is becoming increasingly competitive, with new brands emerging that offer diverse product options and innovative marketing strategies, raising consumer expectations for quality, nutrition, and health [2][19] - Leading companies in the Chinese light food industry include Jiangsu Shalalala, Shanghai Huacong, Chongqing Yumanwei, Nanjing Chaonenglu, and Wuhan Wugu Light Food, each targeting specific consumer demographics [2][21] - The industry is supported by various research methodologies, including SCP models, SWOT analysis, and PEST analysis, to assess market conditions, competitive landscape, and potential risks [2][26] Group 3 - The light food concept originated in 17th century Europe and emphasizes low-sugar, low-fat, and high-fiber foods aimed at maintaining health and preventing diseases [6][7] - The industry has evolved through several phases: introduction (2013-2014), capital investment (2015-2017), rational return (2018-2019), and increased health awareness (2020-present) [7] - Government policies since 2016, such as the "Healthy China 2030" initiative, have promoted healthy eating and supported the development of the light food sector [11][13]