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90亿美元,「IP祖师爷」买了最后一颗「子弹」
36氪· 2025-06-17 13:30
Core Viewpoint - Disney's acquisition of Hulu's remaining 33% stake positions it to challenge Netflix's dominance in the streaming market, with a combined user base that narrows the gap significantly [3][4][20]. Group 1: Acquisition Details - Disney announced the acquisition of Hulu's remaining stake for approximately $438.7 million, set to be completed by July 24, 2025 [3]. - The total investment in Hulu has exceeded $9 billion, including a previous $71.3 billion acquisition of 21st Century Fox, which gave Disney a 67% stake in Hulu [4][17]. - Hulu's user base has grown from 25 million in 2019 to approximately 54.7 million by the second quarter of 2025, indicating significant growth potential [4][19]. Group 2: Financial Performance - Disney's streaming segment, including Hulu, achieved a profit of $47 million in the second quarter of fiscal year 2024, a notable improvement from a loss of over $500 million in the same period the previous year [8][24]. - Despite this progress, Disney's profitability still lags behind Netflix, which reported a net profit of approximately $2.89 billion in the first quarter of fiscal year 2025, highlighting a significant earnings gap [8][9]. Group 3: Strategic Implications - The merger of Hulu and Disney+ is expected to create a "super content library," potentially capturing 24.6% of the U.S. subscription video on demand (SVOD) market, surpassing Netflix's 16.6% [6]. - Disney's CEO Bob Iger emphasized the importance of integrating Hulu with Disney+ to enhance user experience and maximize content value [6][25]. - The competitive landscape suggests that Disney's focus on integrating its streaming services could lead to a more robust offering compared to traditional media companies facing user growth and profitability challenges [26][27].
90亿美元,“IP祖师爷”买了最后一颗“子弹”
投中网· 2025-06-15 07:01
Core Viewpoint - Disney's acquisition of Hulu's remaining 33% stake marks a significant strategic move to challenge Netflix's dominance in the streaming market, aiming to create a more integrated content platform with a larger user base [4][5][6]. Group 1: Acquisition Details - Disney announced the acquisition of Hulu's remaining stake for approximately $4.387 billion, completing the deal by July 24, 2025 [4]. - The total investment in Hulu by Disney has exceeded $90 billion, including a previous acquisition of 67% of Hulu for $71.3 billion in 2019 [5][6]. - Hulu's user base has grown from 25 million in 2019 to approximately 54.7 million by the second quarter of 2025, indicating significant growth potential [5][15]. Group 2: Financial Performance - Disney's streaming business, including Hulu, achieved a profit of $47 million in the second quarter of fiscal year 2024, a notable improvement from a loss of over $500 million in the same period of 2023 [8]. - Despite this progress, Disney's profitability remains significantly lower than Netflix, which reported a net profit of approximately $2.89 billion in the first quarter of fiscal year 2025, with expectations to exceed $3 billion in the second quarter [8][19]. - Disney+ experienced a decline of 700,000 users in the first quarter of fiscal year 2025, although it showed signs of recovery in the second quarter [8]. Group 3: Strategic Integration - The merger of Hulu and Disney+ is anticipated to create a "super app" that could dominate the U.S. subscription video on demand (SVOD) market, potentially capturing 24.6% of the market compared to Netflix's 16.6% [6][21]. - Disney aims to enhance the integration of content and user experience between Hulu and Disney+, which is expected to drive user retention and subscription growth [21]. - The integration strategy is seen as crucial for Disney to compete effectively against Netflix and other traditional media companies facing user growth and profitability challenges [21]. Group 4: Industry Context - The streaming industry is characterized by high content costs and competitive pressures, with Netflix's content budget soaring from $2.3 billion in 2013 to $18 billion in 2025 [19]. - Disney's strategic moves, including the acquisition of Hulu, are part of a broader trend where traditional media companies are consolidating resources to better compete in the evolving digital landscape [21]. - The ongoing transformation in the media industry suggests that further consolidation may occur, with smaller platforms potentially being acquired or merged to enhance competitive positioning [21].