Core Viewpoint - The company is undergoing a transformation under the leadership of its founder, focusing on optimizing store operations, enhancing product offerings, and expanding distribution channels to drive growth and improve profitability [1][2][3] Group 1: Company Overview - Founded by Zhou Fuyou in Wuhan, the company has developed into a leading player in the domestic leisure cooked duck products market, with a total of 3,031 retail stores as of 2024 [1] - The company's revenue and net profit have experienced a compound annual growth rate (CAGR) of 6.57% and -8.49% respectively from 2013 to 2024 [1] Group 2: Operational Improvements - Since the founder resumed management, the company has focused on enhancing single-store performance through product optimization, store operations, and employee incentives [1] - The store count increased by 23% in 2022, followed by 11% in 2023, but saw a decline of 21% in 2024, while same-store revenue improved by 5% in 2023 and is expected to continue this upward trend [1] Group 3: Channel Development - The company has elevated the development of distribution channels to a strategic level, establishing a dedicated department and targeting high-end membership stores, supermarkets, and snack channels [2] - Successful entry into major supermarket channels has been achieved, with expectations for significant growth in 2025 [2] Group 4: International Expansion - The company is actively exploring overseas markets, aiming to spread Chinese marinated food culture and establish new growth avenues, with plans to enter Southeast Asia and other regions by 2025 [3] - A joint venture has been formed to launch a new series of compound seasonings, with plans for additional product launches in the coming years [3] Group 5: Financial Projections - Projected net profits for 2025, 2026, and 2027 are expected to be 152 million, 188 million, and 219 million respectively, with year-on-year growth rates of 54.44%, 24.02%, and 16.52% [3] - The company is considered to have a favorable valuation compared to peers, with price-to-earnings ratios of 31.23x and 25.18x for 2025 and 2026 respectively [3]