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广发证券:漫剧/AI漫剧行业进入深度竞争时期 未来市场天花板或比目前设想更为乐观
智通财经网· 2025-11-27 01:49
Group 1 - The core viewpoint of the article is that the AI animation drama (漫剧) industry is rapidly growing and entering a phase of intense competition, driven by advancements in IP copyright, AI technology, and support from platforms and policies [1] - The growth of the animation drama market is primarily fueled by the expansion and transformation of the short drama market, leading to a redistribution of traffic value [1][2] - The user base for animation dramas is expected to expand significantly, with a focus on female-oriented content becoming a key area for future growth [2] Group 2 - The competitive advantage of animation dramas lies in the iterative production capabilities, with reduced costs and increased efficiency due to AI, leading to a more industrialized production model [3] - The current supply of animation dramas is heavily concentrated in male-oriented themes, but the overall short drama market has a balanced gender ratio, indicating potential for growth in female-oriented content [2] - Major companies like ByteDance and Kuaishou are actively promoting AI animation dramas, creating a closed-loop ecosystem of AI content and downstream platform traffic [3]