9月29日，第三方统计机构DataEye公布了一组短剧数据。漫剧正在成为短剧市场下半年最火的新赛道。 在供给端，2025年6月份至8月份在投动态漫剧数量持续攀升，达到将近2000部。其中，8月份达到1802 部，环比增长15%，创下历史新高；需求侧表现强劲，动态漫剧8月份播放增量达25.24亿次，环比增长 32%，播放总量已突破95亿次。 谈及未来发展，DataEye研究院研究总监刘尊向《证券日报》记者表示："漫剧行业发展前景广阔，今年 市场规模有望达到150亿元级别。从需求端看，3亿Z世代群体构成核心需求基础，该群体对二次元内容 具备天然偏好，而当前漫剧用户渗透率不高，市场仍存在较大需求缺口。" 上市公司相继布局 巨量引擎数据显示，2025年上半年漫剧领域已形成供需双轮驱动的爆发态势。4月份至7月份，剧目供给 量以83%的复合增长率持续扩容，而播放量与点赞量更是分别实现92%、105%的复合增长，市场规模预 计将突破200亿元量级，相关企业数量正呈指数级扩张，预计将突破数十万家。 在此背景下，陆续诞生了一批专门聚焦漫剧的头部制作公司。DataEye统计，从出品主体来看，漫剧市 场集中度显著提升。江西瓜酱文化 ...

AI技术正以前所未有的效率颠覆漫剧行业，使其从垂类内容跃升为日流水激增900%的新风口；技术驱动、平台加持、流量青睐、热钱涌入， 当前AI漫剧正处从「量大管饱」的规模扩张期迈向「提质破圈」的升级前夜。 9月24日刚结束的北京文化论坛上，AI漫剧作为新样态被概括有以下三大特征：更低的生产成本，更年轻的用户群体，更高的付费效率。 受抖音、B站、快手、红果等多平台的加码垂青，漫剧可以说是当前内容市场最新、最受关注的一大风向内容。脱胎于动态漫，曾于垂直漫画平台及长视 频平台「夹缝求生」近十年的动漫短剧并非新品类，但对于目前众内容平台而言却是新的增量。 相比以女频为主导的真人短剧市场，动漫短剧既能拉新更年轻且庞大的二次元群体，目前集中男频的题材特征也填补着真人短剧中未被满足的男性消费需 求。综合以上两个维度不难发现，动漫短剧在性别、年龄层和兴趣属性上，都辐射着更广义人群。 在《新声Pro》上半年的报道《动漫短剧，行业新宠》中，漫剧尚只是通过端原生的方式跑通了C端付费；而在短短半年内实现产能爆发，从小垂类变为 平台和制作方共同关注的新风口，关键原因在于AI技术的迅速革新和落地应用。 快手可灵的盖坤在今年光合大会的演讲中提 ...

Core Insights - The short drama market in China has shown stable growth since early 2025, with a total of 278 micro short dramas and 9,037 episodes registered by August 2025, reflecting a year-on-year increase of 68 dramas despite a slight decline compared to previous months [1] Group 1: Market Trends and Developments - Local governments are increasingly focusing on the development of short dramas, with various provinces and cities implementing supportive policies to seize opportunities in this sector [1] - In the first half of 2025, local TV stations aired 75 micro short dramas, with 63 being premieres, marking a year-on-year increase of 52 dramas, indicating the importance of micro short dramas for boosting viewership [1] - The State Council issued a directive on September 4, 2025, promoting the integration of short dramas into sports marketing, suggesting that the "short drama+" model will empower various industries [2] Group 2: Platform Strategies and Performance - Hongguo remains a leading platform for mobile short dramas, with an average monthly DAU of 28.36 million and total user engagement exceeding 1.11 billion hours in August 2025, averaging over 75 minutes per user [4] - The "Guo Ran Plan" launched by Hongguo in January 2025 aimed to optimize revenue-sharing models, with monthly revenue from completed dramas surpassing 500 million by March [4] - By August 2025, at least 27 script studios had joined Hongguo's new script collaboration policy, reflecting the effectiveness of its incentive programs in attracting new dramas and improving user retention [4][6] Group 3: Emergence of Animation and AI in Short Dramas - Animation and comic dramas are emerging as significant trends in the short drama industry, with Bilibili reporting over 10 million in monthly revenue for animated short dramas in Q1 2025, and a quarterly growth rate exceeding 140% [6] - AI is increasingly being utilized in the production of short dramas, with companies like Shike Interactive and Lingju launching AI-generated comic dramas, showcasing the industry's shift towards technology-driven content creation [6][7] - The rise of AI in comic short dramas has led to a complete production and distribution process, with diverse artistic styles enhancing the appeal and market potential of this segment [7]

Core Viewpoint - The company is actively expanding its presence in the AI short drama sector by integrating AI technology with live-action footage, exploring the "AI + IP" development path [1] Group 1 - The company has launched AI dramas such as "Burning Star Decision" and "Northeast Treasure Hunting Stories" [1] - The company aims to enhance the naturalness of character facial expressions and movements through improvements in multimodal generation models [1] - The company is focusing on optimizing various aspects such as deep integration of multimodal generation models, dynamic capture, data augmentation, and inference efficiency [1] Group 2 - The company currently has no plans for animated feature films [1]

7月31日，在2025ChinaJoy同期会议ChinaJoy IP大会上，中文在线（300364）首席运营官(COO)杨锐志在 演讲中表示，在短视频生成中，AI技术已经实现了商业化。 杨锐志在谈及AI漫剧时表示，AI带来的一大改变是成本大幅下降，"我们以前没有AI的时候，动画肯定 是原画的，大概一分钟的成本3000块，去年我们刚开始做AI，因为技术已经准备好了，大概成本降到 1000块一分钟，到今天大概已经降到了1000块一分钟以下。" 中文在线是国内领先的数字文化内容产业集团，以文学IP为核心，着力打造"网文连载+IP衍生同步开 发"的创作模式。通过对优质网文进行音频、漫画、动态漫、动画、短剧、影视、游戏以及文创周边等 衍生形态的全模态开发，升级IP衍生孵化链条，实现了从单一网文的生产和经营向文学IP全生命周期生 产和经营的进化。 杨锐志还在演讲中引用了"道"与"术"的说法，在他看来，AI在未来是不太可能去做成"精品"或者"爆 品"，AI更像是一个方法论，即"术"，而作品能否真正打动人心，最终是要靠"道"来决定的。 ...