Core Insights - Chengdu Fusenmei Home Co., Ltd. has achieved significant growth in the home furnishing industry despite the challenges of the "stock era" in 2024, ranking first in the Douyin local life home furnishing list and maintaining a robust growth with over 3,500 brand merchants [1] Category Transition - Fusenmei has shifted its strategy from merely selling building materials to offering a comprehensive lifestyle experience, integrating high-end home appliances, customized home furnishings, and smart home solutions [2] - The company has established itself as a high-end home furnishing consumption center in Southwest China, featuring brands like Rimadesio, Poliform, and others, by reconstructing the shopping experience around scenes rather than just products [2] Traffic Generation - Fusenmei has transformed its approach to customer acquisition by actively seeking customers through platforms like Douyin, Xiaohongshu, and Meituan, rather than waiting for foot traffic [3] - The company has collaborated with merchants to produce nearly 98,600 short videos, achieving over 49 million views, and has successfully conducted live streaming events that generated over 20 million yuan in sales [3] New Business Development - The Tianfu Live Streaming Port, a new business initiative, has attracted its first batch of corporate headquarters, integrating e-commerce, MCN, and supply chain services within a 240,000 square meter complex [4] - The live streaming port is designed as an industrial router, consolidating resources in design, supply chain, and logistics, and has received government recognition as a "comprehensive headquarters enterprise" in Sichuan Province [4] - Financially, Fusenmei has maintained a debt ratio below 20%, with a net profit margin approaching 50% and a cash inflow from operating activities of 816 million yuan, reflecting a year-on-year growth of 29.7% [4]