Core Viewpoint - The article discusses the evolving strategies of local officials in promoting tourism, emphasizing the importance of authenticity and the need to balance creativity with substance in marketing efforts [1][2][3][4]. Group 1: Tourism Promotion Strategies - Local officials are innovating in tourism marketing, using various creative approaches to attract visitors, which has led to increased opportunities for local development [1][2]. - Successful tourism promotion should focus on the unique characteristics of the region, highlighting local culture and natural beauty rather than individual personalities [2]. Group 2: Understanding and Utilizing Traffic - Converting online traffic into actual sales is crucial, but equating social media popularity with genuine success can lead to misconceptions [3]. - The essence of tourism development lies in the quality of products and services offered, requiring a comprehensive approach that includes infrastructure and cultural experiences [3]. Group 3: Importance of Image and Conduct - A strong image reflects the underlying values and character of officials, which should not rely on superficial performances for popularity [4]. - Genuine actions and a commitment to service resonate more with the public than mere attempts to gain attention through flashy displays [4].