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为什么要做文旅?为什么不能一直做文旅?
创业邦· 2025-06-22 03:01
Core Viewpoint - The article discusses the unique case of Liuba County in Shaanxi Province, which has experienced a reversal of urbanization trends through the development of its tourism and cultural industries, leading to population inflow and economic growth [4][22]. Summary by Sections Background of Liuba County - Liuba County is characterized by its ecological advantages, with a forest coverage rate of 92.03%, but it faces challenges such as a small population of 34,500 and limited financial resources primarily reliant on state transfers [5][6]. Population Trends - Since 2021, the outflow of population has significantly halted, with a net inflow of talent and workers returning to the county, totaling 2,142 individuals from various backgrounds [8]. Tourism Development Strategy - The county's leadership recognized the need to transition from traditional tourism to modern cultural tourism, leading to the introduction of the boutique homestay brand "Yinju Xiangli" in 2019, which transformed local accommodations and attracted urban visitors [10][11]. Economic Impact - During peak seasons, the county sees daily visitor numbers reaching 50,000, with average spending exceeding 800 yuan per person, significantly boosting local businesses [13][19]. Community Empowerment - The local government initiated the "Four One Hundred" project to support entrepreneurship among residents, resulting in the establishment of 200 homestays and an overall investment of 200 million yuan, generating over 1 billion yuan in annual revenue from the homestay sector [19][21]. Integration of Industries - Liuba County's approach emphasizes the integration of tourism with local agricultural and ecological products, creating a sustainable economic model that benefits the community and preserves local culture [27][30]. Future Outlook - The county's GDP reached 2.679 billion yuan in 2024, with a per capita GDP of 77,700 yuan, positioning it as a leader in the region and showcasing the success of its reverse urbanization strategy [21][22].