Core Insights - The Chinese consumer market is experiencing a shift towards quality and brand loyalty, moving away from a focus solely on low prices and impulsive buying [1][3][10] - The CBI index and CBI500 list provide a quantitative analysis of consumer behavior, indicating that brand and quality remain significant factors in purchasing decisions [1][3] - The emergence of the "Fast-Moving Consumer Goods (FMCG) New Brands List" highlights the importance of innovation and consumer engagement in a post-traffic-driven market [2][6] Consumer Behavior Trends - The CBI index increased to 65.21 in Q2, reflecting a growing preference for quality products during major promotional events like the 618 shopping festival [3][17] - Brands that rely solely on advertising and traffic are losing ground, as consumers prioritize product quality and repeat purchases [3][4] - The shift from short-term sales spikes to long-term brand loyalty is evident, with consumers increasingly valuing sustained engagement over one-time promotions [4][10] New Brand Dynamics - The FMCG New Brands List emphasizes brands that demonstrate strong innovation and growth potential, rather than those with the highest sales volume [6][11] - Successful new brands are characterized by their ability to continuously launch new products and maintain strong customer relationships [6][10] - The list reveals a collective trend among domestic brands, with 48 out of 50 new brands originating from mainland China, indicating a rise in local innovation and market presence [11][12] Market Evolution - The consumer goods industry is entering a new phase where research and development, along with a focus on sustainability, are becoming standard practices for domestic brands [13] - The segmentation of the market is becoming more refined, with brands targeting specific consumer needs and preferences, leading to new growth opportunities [13][17] - Capital investment is shifting towards brands that demonstrate long-term potential and consumer loyalty, rather than those that rely on short-term sales tactics [13][17] Conclusion - The CBI index and FMCG New Brands List serve as important indicators of the evolving consumer landscape in China, highlighting the need for brands to adapt to changing consumer preferences and market dynamics [15][17]