Group 1 - The "2026 Pudong Spring Carnival" event was launched on January 25, 2026, at the Shanghai International Conference Center, attended by key officials including Li Zheng, Secretary of the Pudong New Area Committee [1][3] - Pudong New Area's Business Committee reported a 15.3% year-on-year increase in foot traffic and a 4.4% increase in consumption transaction volume in 2025, driven by over 800 commercial and cultural events [1][3] - The "Pudong Carnival" IP will be upgraded in 2026, featuring a series of themed events such as "New Spring Carnival," "Pet Carnival," and "Millet Carnival," aligned with major shopping festivals [1][3] Group 2 - Starting January 30, 2026, Pudong will issue "Pudong New Year Consumption Coupons" every Friday at noon, valid for shopping and dining until March 5, 2026 [3] - From January 26, 2026, to January 3, 2027, a "Spend 1000 Yuan, Win Gold Bars" campaign will be launched, allowing consumers to enter a weekly lottery for a chance to win a 5-gram gold bar with qualifying purchases [3] - The "New Spring Carnival" series will focus on five core shopping districts, offering unique themed experiences that blend international trends with local culture and festive warmth [3][4] Group 3 - The Lujiazui shopping district will feature various attractions, including the Prada art installation and a large snowman, along with immersive experiences at the Pudong Art Museum [4] - The event will coincide with the "Shanghai Global Food Festival - European Flavor Season," involving over 100 international restaurants offering special menus and discounts [5] - Consumers can enjoy additional discounts on European cuisine during the event, enhancing the overall dining experience [5]