Core Insights - The China International Import Expo (CIIE) serves as a vital platform for Singaporean companies to understand Chinese consumer behavior and expand their market presence in China [1][5] - The participation of 57 Singaporean companies, including 18 newcomers, highlights the growing interest and commitment of Singaporean businesses in the Chinese market [1][4] - The expo has facilitated significant trade agreements, with Singaporean companies signing 148 cooperation agreements since its inception, amounting to over 5.33 billion SGD (approximately 29.3 billion RMB) in trade value [4] Industry Overview - Singaporean cuisine, particularly Peranakan dishes, is showcased at the expo, blending Chinese and Southeast Asian flavors, which enhances cultural exchange and consumer experience [2][3] - The expo features a diverse range of Singaporean food products, including traditional coffee and various sauces, emphasizing innovation while maintaining cultural authenticity [2][3] Trade Relations - China remains a crucial growth market for Singaporean enterprises, with 71% of surveyed companies already operating in China, making it the third-largest strategic market after Malaysia and Indonesia [5] - Singapore is China's fifth-largest trading partner in ASEAN, with bilateral trade projected to reach 111.1 billion USD in 2024, reflecting a 2.6% year-on-year growth [5] - The ongoing trade relations are supported by Singapore's extensive network of free trade agreements, covering 65 countries and facilitating approximately 88% of global trade activities [5][6]