Core Insights - The report highlights that the challenges faced in private domain and full domain operations have intensified, particularly due to user fatigue, talent shortages, and data integration issues [1][2] - The report aims to systematically address whether the complexity of private domain operations is increasing or if expectations are simply rising [1] Group 1: Internal Challenges - The primary internal challenge for companies is the lack of professional talent, cited by 33.86% of respondents, followed by data silos at 24.80% and difficulties in departmental collaboration at 16.54% [4] - The talent gap in private and full domain operations has been consistently emphasized in previous reports, indicating a persistent need for skilled professionals [5] - High-level support is crucial for overcoming internal challenges, with many teams expanding and increasing the importance of leadership involvement [5] Group 2: External Challenges - User fatigue or resistance to private domain interactions is the most significant external challenge, reported by 41.73% of respondents [7] - The high cost of customer acquisition, particularly in transitioning users to private domains, is another major concern at 25.2% [8] - Changes in platform rules, such as restrictions on outbound calls and link blocking, are also impacting businesses, with 24.02% of respondents highlighting this issue [9] Group 3: User Engagement and Lifecycle Management - Only 21.26% of companies have fully established user lifecycle management systems, while 42.52% have partially implemented them, indicating a need for improvement in this area [14] - The report shows a mixed perception of user engagement, with 40.55% of teams noting an increase in user acceptance of private domain interactions, while 36.62% observed a decline [11][13] Group 4: Data Integration and Platform Policies - Achieving complete cross-platform user data integration remains a challenge, with only 8.66% of brands reporting full integration and 48.43% achieving partial integration [16][17] - The impact of platform policy changes on business operations is significant, with 30.71% of brands indicating a need for frequent strategy adjustments due to these changes [20] Group 5: New Growth Channels and Supply Chain Impact - The contribution of live streaming and short video platforms to private domain growth is still perceived as needing improvement, with brands viewing these as auxiliary channels more than core ones [21] - Private domain operations are driving changes in supply chains and business models, with 57.14% of service providers noting significant impacts on organizational structure and business model upgrades [25] Group 6: International Expansion - There is a growing interest in overseas private domain operations, with 7.48% of companies already engaged and 22.83% planning to do so, reflecting the momentum of globalization [28]