Core Viewpoint - The article emphasizes the importance of game operation in the current market, highlighting that success or failure often hinges on effective player engagement and retention strategies in a saturated gaming environment [6][18][56]. Group 1: Game Operation and Player Engagement - The recent incident in "Battlefield 2" illustrates how crucial game operation is, as player dissatisfaction arose from perceived operational flaws despite the game's initial success [3][5]. - Tencent's strategic officer noted that stagnation in a game often points to issues within the operational team rather than the game itself, stressing the need for the right personnel to manage player engagement [15]. - The gaming industry is transitioning from a phase of rapid growth to one focused on retaining existing players, making player operation more critical than ever [17][18][19]. Group 2: Challenges in Player Retention - In 2024, China's gaming user growth was only 0.94%, indicating a shift towards a more competitive landscape where retaining existing players is paramount [17]. - Companies are now tasked with keeping older games engaging for long-term players, which presents unprecedented challenges for player operation roles [19][30]. - Effective player operation involves monitoring user behavior and intervening before players decide to leave, utilizing data-driven strategies to enhance user experience [28][30]. Group 3: Evolution of Game Operation - The evolution of player operation has been significant, moving from basic customer service to a comprehensive lifecycle management approach that addresses user needs at every stage [49][52]. - The cost of acquiring new players has increased dramatically, necessitating a focus on retaining existing users to justify the investment made in acquiring them [55][56]. - Companies are learning from successful long-standing games, implementing strategies to extend their lifecycle and maintain player interest [57][58]. Group 4: The Role of Player Operation Teams - Player operation teams are now expected to provide "exceeding expectations" services, creating emotional connections with players to enhance retention [43][48]. - Successful player operation involves not just addressing complaints but also proactively engaging with players through personalized interactions and community-building activities [43][44][67]. - The emotional aspect of player operation is highlighted, as operators often form bonds with players, which can lead to increased loyalty and reduced churn [66][72].

Core Viewpoint - Stellantis Group's Citroën brand has appointed Xavier Chardon as the new CEO, effective June 2, 2025, raising industry expectations for new opportunities under his leadership [2][8]. Background of Xavier Chardon - Xavier Chardon graduated from the prestigious Nancy Business School in France, focusing on marketing and corporate strategy, which laid a solid theoretical foundation for his management in the automotive industry [3]. - He joined PSA Group in 1994 as a marketing specialist, successfully increasing market share in Southern Europe [3]. - Chardon became the global marketing and communications director for Citroën in 2007, enhancing the brand's image and positioning [3]. - He held various roles at Volkswagen, including European market sales director and global marketing director, where he implemented strategies that significantly improved market share and brand perception [4]. Responsibilities and Strategic Focus - Chardon will report to Jean-Philippe Imparato, COO of Stellantis Group for Europe, and aims to continue the "comfort technology" differentiation strategy while accelerating the development of electric vehicles [5][6]. - He plans to launch three new electric models in the next three years, targeting 100% electric sales in Europe by 2030 [6]. - Chardon emphasizes a "global vision, local execution" strategy, focusing on French design aesthetics and environmental principles in Europe while customizing offerings for the Asia-Pacific market [6]. Brand Transformation and Market Positioning - Chardon aims to leverage Stellantis Group's STLA electric platform to enhance battery performance and reduce production costs by 20% [7]. - He proposes a dual strategy of high-end and youth-oriented branding in China, integrating AI-driven driving assistance systems while maintaining classic technologies [7]. - The introduction of a "Vehicle as a Service" (VaaS) model in Europe is planned, offering comprehensive subscription services for electric vehicles [7]. - Chardon will also push for Citroën's participation in Stellantis Group's battery recycling network, aligning with global carbon neutrality goals [7]. Industry Context and Expectations - Chardon's appointment comes at a critical time for the global automotive industry, facing challenges in electric and intelligent transformation [8]. - His extensive experience across two major automotive groups is seen as a potential catalyst for Citroën to navigate the industry's transformative period [8]. - The industry is keenly observing whether Chardon can lead Citroën to strengthen its market position and explore new opportunities [8].