Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and innovative industry practices, with marine tourism becoming a core pillar of the marine economy, achieving a value-added of 16,135 billion yuan in 2024 [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, aiming to unlock tourism consumption potential and promote high-quality development [2][5]. - Local governments are actively responding to national policies, creating a collaborative development model that combines national planning with local initiatives [2][3]. Regional Development - Different regions are exploring unique strategies for marine tourism development, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development bureau [3][4]. - Collaborative efforts among provinces, like the "Good Guest Shandong Peninsula No. 1" brand, are enhancing regional tourism experiences and increasing visitor numbers [3]. Innovative Consumption Models - The shift from sightseeing to experiential tourism is evident, with the "marine+" model providing diverse consumer experiences, including high-end custom packages and cultural experiences [6][7]. - Companies are expanding their business boundaries, with examples like Hainan's focus on high-net-worth clients and the development of themed tourism experiences [6][7]. Challenges and Solutions - Despite growth, the marine tourism industry faces challenges such as ecological protection, infrastructure disparities, and talent shortages, which hinder the transition to high-quality sustainable development [9][10]. - Recommendations for addressing these challenges include establishing a unified ecological compensation system, improving infrastructure sharing mechanisms, and enhancing talent training programs [11][12]. Future Outlook - The marine tourism sector is positioned for significant growth, with the potential to become a vital force in building a strong marine nation and promoting regional coordinated development, contributing to high-quality economic growth [12].