海洋旅游经济
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“蓝色引擎”加速发力 海洋旅游经济破浪前行
Zheng Quan Ri Bao· 2025-10-28 00:07
Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on the opening of Qingdao Xiaoguan Island as a representative case of this trend [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, which aim to unlock the potential of coastal tourism and promote new business models [2][3]. - Local governments are also actively developing unique marine tourism strategies, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development office [3]. Regional Collaboration - Collaborative efforts among regions have enhanced the effectiveness of marine tourism development, as seen in Shandong's joint initiative to create a maritime tourism brand and Fujian's establishment of a cultural tourism circle [3][4]. - Guangdong is leveraging its extensive coastline to develop a world-class tourism destination, focusing on marine cultural heritage and diverse tourism products [3]. "Marine+" Model - The "Marine+" model is emerging as a mainstream approach, integrating various sectors to enhance visitor experiences, such as high-end customized packages and cultural experiences [6][7]. - Companies are expanding their business boundaries by creating comprehensive marine tourism offerings, combining leisure activities with cultural and educational experiences [7][8]. Addressing Development Challenges - Despite the growth, challenges such as ecological protection, infrastructure deficits, and talent shortages are hindering the transition to high-quality sustainable development in marine tourism [9][10]. - The industry faces issues of overdevelopment and insufficient ecological investment, necessitating a balance between tourism growth and environmental conservation [9][11]. Recommendations for Improvement - Experts suggest that the industry should focus on policy refinement, standardization, and mechanism enhancement to address existing challenges, including establishing a unified ecological compensation system and improving infrastructure collaboration [11][12]. - The development of a national standard for marine tourism services is recommended to elevate overall service quality and address the talent gap in the industry [11].
从碧海银滩到金山银山—— “蓝色引擎”加速发力 海洋旅游经济破浪前行
Zheng Quan Ri Bao· 2025-10-27 22:35
Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and innovative industry practices, with marine tourism becoming a core pillar of the marine economy, achieving a value-added of 16,135 billion yuan in 2024 [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, aiming to unlock tourism consumption potential and promote high-quality development [2][5]. - Local governments are actively responding to national policies, creating a collaborative development model that combines national planning with local initiatives [2][3]. Regional Development - Different regions are exploring unique strategies for marine tourism development, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development bureau [3][4]. - Collaborative efforts among provinces, like the "Good Guest Shandong Peninsula No. 1" brand, are enhancing regional tourism experiences and increasing visitor numbers [3]. Innovative Consumption Models - The shift from sightseeing to experiential tourism is evident, with the "marine+" model providing diverse consumer experiences, including high-end custom packages and cultural experiences [6][7]. - Companies are expanding their business boundaries, with examples like Hainan's focus on high-net-worth clients and the development of themed tourism experiences [6][7]. Challenges and Solutions - Despite growth, the marine tourism industry faces challenges such as ecological protection, infrastructure disparities, and talent shortages, which hinder the transition to high-quality sustainable development [9][10]. - Recommendations for addressing these challenges include establishing a unified ecological compensation system, improving infrastructure sharing mechanisms, and enhancing talent training programs [11][12]. Future Outlook - The marine tourism sector is positioned for significant growth, with the potential to become a vital force in building a strong marine nation and promoting regional coordinated development, contributing to high-quality economic growth [12].
从碧海银滩到金山银山——“蓝色引擎”加速发力 海洋旅游经济破浪前行
Zheng Quan Ri Bao· 2025-10-27 17:16
Core Insights - The article highlights the rapid growth of China's marine tourism economy, driven by policy support and industry innovation, with a focus on the opening of Qingdao Xiaoguan Island as a representative case [1][2]. Policy Coordination - The Chinese government has implemented various policies to support the marine tourism industry, including tax reductions and land use guarantees, aiming to unlock tourism consumption potential and promote high-quality development [2][3]. - Local governments are actively responding to national policies, creating a collaborative development model that combines national and local efforts [2][3]. Regional Development - Different regions are exploring unique approaches to marine tourism, such as Shandong's focus on cruise and yacht tourism and Zhejiang's establishment of a provincial marine economy development bureau [3]. - Collaborative regional initiatives, like the "Good Guest Shandong Peninsula No. 1" maritime tourism brand, are enhancing resource integration and tourism heat across multiple cities [3]. Cultural and Technological Integration - The integration of marine culture and technology is becoming a key feature of marine tourism, with examples like the "Museum + Island" model in Zhejiang and the development of offshore wind power tourism in Fujian [7][8]. - Companies are expanding their business boundaries by creating comprehensive tourism experiences that combine leisure, culture, and technology [6][7]. Addressing Development Challenges - Despite the growth, challenges such as ecological protection, infrastructure disparities, and talent shortages are hindering the transition to high-quality sustainable development in marine tourism [9][10]. - The industry faces issues of overdevelopment and insufficient ecological investment, necessitating a focus on sustainable practices and regulatory frameworks [9][10]. Recommendations for Improvement - Experts suggest enhancing ecological protection measures, improving infrastructure through shared mechanisms, and addressing talent shortages through targeted training programs [11]. - A unified national standard for marine tourism services is recommended to elevate overall service quality in the industry [11].
从碧海银滩到金山银山——“蓝色引擎”加速发力 海洋旅游经济破浪前行
Zheng Quan Ri Bao Zhi Sheng· 2025-10-27 17:11
本报记者 刘钊 李雯珊 金秋十月,青岛小管岛迎来首批游客。这座山东省常住人口最少的岛屿,凭借竹林、耐冬等原生植被与 独特礁石景观,叠加"侠客行"文化主题与崂山道教、渔村民俗的深度融合,打造出沉浸式体验场景,成 为海岛游"出圈"的典型代表,于10月1日正式开门迎客。 青岛小管岛是我国海洋旅游经济在政策赋能与产业创新双重驱动下加速崛起的生动缩影。自然资源部发 布的《2024年中国海洋经济统计公报》显示,2024年,我国海洋经济总量首次突破10万亿元,其中海洋 旅游业实现增加值16135亿元,在15个海洋产业中规模最大,已成为海洋经济的核心支柱。 从政策顶层设计到市场业态革新,从单一"看海"到多元"玩海",我国海洋旅游正以融合发展之势,在消 费升级浪潮中释放强劲活力,将碧海银滩变为切实提升产业经济收入的金山银山。 政策协同 为市场主体松绑赋能 我国拥有海域总面积约473万平方千米、1.8万公里大陆海岸线、1.4万多公里岛屿岸线及1.1万多个海 岛,丰富的资源为海洋旅游发展奠定了坚实基础。 近年来,国家层面密集出台政策,为海洋旅游产业锚定发展航向,多地结合自身特色积极响应,形 成"国家统筹、地方联动"的发展格局。 地 ...
掘金海洋旅游市场 亚光科技批量高端定制游船启航交付
Zheng Quan Ri Bao· 2025-09-16 04:05
转自:证券日报网 除了这7艘66ft高端定制游船,亚光科技近期还有多款船型交付,并举行了新品推介活动,包括71ft 古瑞瓦特号、80ft宜昌远影号、55FT新能源双体游艇等产品,覆盖内河及近海应用场景。 湖南大学经济与贸易学院副院长曹二保教授向《证券日报》记者表示:"海洋旅游经济是海洋经济 的重要组成部分,也是沿海无烟产业的重要组成部分,其成功经验和成熟案例正逐步复制到内河、湖泊 旅游场景中。国内造船企业以技术创新、环保实践与迭代开发能力响应上述市场需求,通过复合材料提 升安全性,采用新能源技术降低能耗,以智能化与定制化满足多元需求。这不仅为高端造船行业提供了 可参考的样本,未来也有望走出国门,进一步巩固其领先地位。" (编辑 才山丹) 亚光科技在高性能玻璃钢船艇领域深耕多年,积累了丰富经验。此次交付的游船,创新性地采用游 船款式设计,打破传统游船的刻板印象。船体总长19米、型宽5.28米,在保证船体稳定性的同时,留出 了宽敞的甲板活动空间,可方便家庭出游及团体活动,告别了传统游船的拥挤感、憋闷感和嘈杂感。亚 光科技采用玻璃钢建造该批游船,具备"高强度、轻量化、抗腐蚀、长寿命"四大优势。不仅降低了游船 的运维 ...