海洋馆行业困境
Search documents
卖企鹅,出租海豚,海洋馆没“鲸”费了
Zhong Guo Qing Nian Bao· 2025-09-25 01:13
Core Insights - The marine park industry is facing significant challenges, including declining visitor numbers and increasing operational costs, leading to closures and financial distress among facilities [1][6][15] - The shift in consumer preferences towards animal welfare and the impending ban on marine mammal performances in France has accelerated the crisis [1][4][6] - The industry has seen a trend of diversifying revenue streams, with some facilities offering alternative entertainment options and events to attract visitors [10][12][19] Industry Overview - The closure of the "Marine World" in France highlights the broader crisis in the marine park sector, with visitor numbers dropping from 1.2 million to 425,000 over the past decade [1][31] - In China, major marine parks like Dalian Shengya and Haichang Ocean Park have also faced financial difficulties, leading to low-cost ownership transfers [1][14] - The operational costs of maintaining marine mammals, such as white whales, are substantial, with expenses for water treatment and feeding being significant contributors to financial strain [8][9][10] Financial Dynamics - The financial model of many marine parks is under pressure, with reports indicating that some facilities are unable to cover basic animal care costs due to high operational expenses [34][36] - The trend of leasing marine mammals has increased, reflecting a shift in how facilities manage their animal populations amid financial constraints [32][34] - The industry has seen a rise in "three-no" aquariums, which lack proper technology, funding, and design, leading to high mortality rates among marine life [28][34] Consumer Behavior - Visitor demographics are changing, with many attendees seeking educational experiences rather than traditional animal performances, indicating a shift in consumer expectations [19][22] - The introduction of interactive exhibits and educational programs is becoming essential for attracting visitors and enhancing the educational value of marine parks [36][41] - The reliance on animal performances for revenue is being challenged, as public sentiment increasingly favors animal welfare and ethical treatment [23][31] Future Outlook - The marine park industry may need to transition towards a model focused on conservation and education, similar to successful international examples [36][39] - There is potential for marine parks to evolve into unique, specialized attractions that emphasize local marine biodiversity and conservation efforts [38][39] - The industry faces a critical juncture where leadership and operational strategies must adapt to changing market conditions and consumer expectations to ensure sustainability [41]