Core Insights - The article highlights the transformation of Rudong's tourism strategy from merely attracting visitors to creating immersive, experience-based offerings that combine seafood cuisine, wellness, and cultural activities [4][10]. Group 1: Tourism Development - Rudong has seen a surge in tourism, with visitors flocking to experience local seafood delicacies and unique activities like "sea disco" clam digging [6][7]. - The region's coastal location provides access to over 86 kilometers of coastline and more than 1 million acres of tidal flats, supporting a rich marine biodiversity with over 1,000 seafood varieties [6][10]. - The "seafood+" tourism model integrates various experiences, enhancing visitor engagement and encouraging repeat visits [7][11]. Group 2: Culinary Experience - Visitors are willing to endure long waits for local specialties, such as a three-hour queue for shrimp roe pancakes, showcasing the strong demand for authentic culinary experiences [7][10]. - Local restaurants have reported increased foot traffic, with some establishments experiencing overwhelming demand, leading to the need for additional staff and resources [10][11]. - The integration of local seafood into events, such as culinary competitions during sports matches, has created a unique dining experience that attracts large crowds [8][9]. Group 3: Marketing and Branding - Rudong is actively promoting its seafood industry through branding initiatives, aiming to establish itself as a "Seafood Capital of China" and enhance the quality and prestige of its seafood offerings [10][11]. - The region's marketing strategy includes leveraging social media and influencer content to boost its visibility and attract visitors from afar [10]. - The combination of sports events and local cuisine has proven effective in drawing tourists, with over 100,000 visitors recorded since the launch of the "Soo Super" viewing point [8][9].