Core Insights - The "Golden Autumn October" seafood food carnival in Rudong attracted over 60,000 participants, generating total sales exceeding 14 million yuan, showcasing a new holiday economy model that integrates food, music, sports, technology, and consumption [1][11]. Group 1: Event Overview - The carnival featured 43 food stalls, with 15 dedicated to local seafood, highlighting the culinary skills of chefs and the freshness of local ingredients [2][5]. - The event included a family cooking competition and a star tasting session, elevating local seafood to a cultural symbol recognized nationwide [5][6]. Group 2: Cultural and Entertainment Integration - The carnival transformed from a simple food festival to a dynamic cultural experience, incorporating music performances and interactive activities that appealed to various age groups [6][8]. - The integration of technology, such as VR experiences and live sports broadcasts, enhanced the overall visitor experience, responding to modern consumer demands for interactive and memorable experiences [8][9]. Group 3: Consumption and Economic Impact - The event aimed to stimulate consumption by creating themed shopping environments, leading to significant sales figures, including over 1,000 buns sold in a day and nearly 200 boxes of beer sold daily [9][11]. - The combination of promotional activities and cultural experiences resulted in a total sales figure of 14 million yuan, demonstrating the effectiveness of merging consumption with cultural engagement [11]. Group 4: Future Plans - Rudong plans to maintain the seafood food street as a regular attraction, focusing on enhancing infrastructure, diversifying business offerings, and improving service quality to sustain visitor interest [11].

Core Insights - The article highlights the transformation of Rudong's tourism strategy from merely attracting visitors to creating immersive, experience-based offerings that combine seafood cuisine, wellness, and cultural activities [4][10]. Group 1: Tourism Development - Rudong has seen a surge in tourism, with visitors flocking to experience local seafood delicacies and unique activities like "sea disco" clam digging [6][7]. - The region's coastal location provides access to over 86 kilometers of coastline and more than 1 million acres of tidal flats, supporting a rich marine biodiversity with over 1,000 seafood varieties [6][10]. - The "seafood+" tourism model integrates various experiences, enhancing visitor engagement and encouraging repeat visits [7][11]. Group 2: Culinary Experience - Visitors are willing to endure long waits for local specialties, such as a three-hour queue for shrimp roe pancakes, showcasing the strong demand for authentic culinary experiences [7][10]. - Local restaurants have reported increased foot traffic, with some establishments experiencing overwhelming demand, leading to the need for additional staff and resources [10][11]. - The integration of local seafood into events, such as culinary competitions during sports matches, has created a unique dining experience that attracts large crowds [8][9]. Group 3: Marketing and Branding - Rudong is actively promoting its seafood industry through branding initiatives, aiming to establish itself as a "Seafood Capital of China" and enhance the quality and prestige of its seafood offerings [10][11]. - The region's marketing strategy includes leveraging social media and influencer content to boost its visibility and attract visitors from afar [10]. - The combination of sports events and local cuisine has proven effective in drawing tourists, with over 100,000 visitors recorded since the launch of the "Soo Super" viewing point [8][9].

Core Viewpoint - The article highlights the booming seafood tourism in Rudong, a coastal city in Jiangsu province, driven by its rich marine resources and innovative tourism strategies, making it a popular destination for short trips in the Yangtze River Delta region [6][10][12]. Group 1: Seafood and Tourism Development - Rudong boasts 86 kilometers of coastline and over 1 million acres of tidal flats, rich in marine biodiversity, producing over 1,000 types of seafood, including the highly praised clam and crab [6][10]. - The local government has strategically positioned Rudong as "China's Seafood Town," enhancing the seafood industry through branding, deep processing, and quality improvement initiatives [10][12]. - The integration of seafood experiences with wellness tourism and cultural activities has created a comprehensive travel package that attracts visitors [6][9][12]. Group 2: Consumer Experience and Engagement - The unique and immersive seafood dining experience, characterized by fresh catches and local culinary practices, has led to high customer satisfaction and repeat visits [7][9]. - Tourists are willing to endure long waits and travel significant distances for the authentic seafood experience, demonstrating a strong consumer engagement [9][12]. - The combination of various activities, such as clam digging, hot spring bathing, and exploring ancient towns, enhances the overall visitor experience, making it a compelling destination [9][12]. Group 3: Government Support and Infrastructure - The local government has proactively improved food safety regulations and logistics to accommodate the influx of tourists, ensuring quality and accessibility of seafood products [10][12]. - Initiatives to develop cold chain logistics have enabled seafood vendors to offer next-day delivery nationwide, further boosting the seafood market [10][12]. - The government's foresight in preparing the local infrastructure and marketing strategies has played a crucial role in sustaining the growth of the seafood tourism industry [10][12].