国庆中秋"双节"期间，如东以"游在南通鲜到如东"为主题，在三河六岸海鲜美食街举办"金秋十月"海鲜美食嘉年华暨双节促销活动。这不仅是一场舌尖上 的盛宴，更是一次以"鲜"为媒，巧妙串联美食、音乐、赛事、科技与消费，深度实践文商旅融合，累计超6万人次参与，上海及外地游客超3200人，总销 售额超1400万元。 当海鲜的极致鲜香与音乐的动人旋律、赛事的沸腾激情、消费的蓬勃活力交织碰撞，一个充满"海韵鲜城"魅力的如东，向八方宾客展示了如东超越传统观 光旅游的假日经济新内涵。 如东的海鲜，从未止步于"舌尖美味"的浅层定义。作为"中国海鲜之乡"，"天下第一鲜"文蛤、"栟茶煨竹蛏""如东黄泥螺"等国家地理标志产品，早已是本 地居民文化认同的重要载体，更是如东与外界对话的独特名片。此次嘉年华活动，海鲜的呈现方式实现了从"食材"到"文化符号"的惊艳升级。 美食节的音乐演出多为"氛围点缀"，但如东此次却将其升级为"流量引擎"，构建起"听觉吸引—情感共鸣—消费转化"的完整链路。从乐队演唱的热门歌曲 联唱，到"中秋之夜"刘大成、云飞等明星的经典曲目献唱，再到后街BOY乐队的流行金曲串烧，音乐贯穿嘉年华始终。它不仅是背景音，更是调动情绪 ...

栟茶古镇璀璨夜景 如东沿海生态之美 夜幕降临，灯火通明。大屏幕上球员们奋力奔跑、激烈角逐，现场观众跟着赛事进程欢呼、呐喊，他们 手中是刚刚出锅的海鲜，口中是鲜香四溢的滋味。"在看球赛的同时，还吃着本港海鲜，太有氛围 了！""看球+品鲜"的双重体验，让游客顾先生直呼过瘾。 通讯员王军佘陈婧扬子晚报/紫牛新闻记者朱亚运 从浪尖到舌尖，用"鲜"锁住游客脚步 8月末，滩涂生金，海风扑面，小洋口旅游度假区迎来一批又一批上海游客。在这里，游客们体验了如 东特色旅游项目"海上迪斯科"——踩文蛤。大家卷起裤腿、光着脚丫，踏入滩涂，弯腰拾贝，在广阔的 滩涂上合着节奏欢快踩踏，跳起了"烫脚舞"。当天，70多位上海游客踏上"上海一家游南通——游在南 通.鲜到如东"一日游首发线路，感受这座滨海小城的独特魅力。 如东靠海吃海，向海而兴，坐拥86公里海岸线和100余万亩滩涂，浮游生物丰富，海产1000余种，其中 文蛤肉质鲜嫩，更是被誉为"天下第一鲜"。今年以来，如东敏锐抓住长三角短途游爆发机遇，将海鲜美 食与温泉康养、古镇夜游等业态"一桌端"，用"鲜到如东"的整体品牌打动游客，多元体验锁住游客们的 脚步，一次次打卡、一份份订单成了最好的 ...

Core Viewpoint - The article highlights the booming seafood tourism in Rudong, a coastal city in Jiangsu province, driven by its rich marine resources and innovative tourism strategies, making it a popular destination for short trips in the Yangtze River Delta region [6][10][12]. Group 1: Seafood and Tourism Development - Rudong boasts 86 kilometers of coastline and over 1 million acres of tidal flats, rich in marine biodiversity, producing over 1,000 types of seafood, including the highly praised clam and crab [6][10]. - The local government has strategically positioned Rudong as "China's Seafood Town," enhancing the seafood industry through branding, deep processing, and quality improvement initiatives [10][12]. - The integration of seafood experiences with wellness tourism and cultural activities has created a comprehensive travel package that attracts visitors [6][9][12]. Group 2: Consumer Experience and Engagement - The unique and immersive seafood dining experience, characterized by fresh catches and local culinary practices, has led to high customer satisfaction and repeat visits [7][9]. - Tourists are willing to endure long waits and travel significant distances for the authentic seafood experience, demonstrating a strong consumer engagement [9][12]. - The combination of various activities, such as clam digging, hot spring bathing, and exploring ancient towns, enhances the overall visitor experience, making it a compelling destination [9][12]. Group 3: Government Support and Infrastructure - The local government has proactively improved food safety regulations and logistics to accommodate the influx of tourists, ensuring quality and accessibility of seafood products [10][12]. - Initiatives to develop cold chain logistics have enabled seafood vendors to offer next-day delivery nationwide, further boosting the seafood market [10][12]. - The government's foresight in preparing the local infrastructure and marketing strategies has played a crucial role in sustaining the growth of the seafood tourism industry [10][12].