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三牛汇选卢洪波:“消费即持股” 是泡沫还是新财富密码?
Sou Hu Cai Jing· 2025-10-11 02:28
Core Viewpoint - The article discusses the innovative business model "Consumption Equals Accumulation of Compliant Rights" proposed by Lu Hongbo, which transforms consumers from mere buyers into value-sharing contributors, particularly gaining traction during economic adjustments [1][12]. Group 1: Business Model Overview - Lu Hongbo's model allows consumer spending to generate additional value, enabling consumers to accumulate "contribution points" through their purchases, which can be used to bid for compliant profit rights from partner factories [5][6]. - The model shifts the traditional commercial paradigm where consumers only spend money and factories only produce, creating a system where both parties can share in the industry's benefits [5][12]. Group 2: Competitive Advantages - The core competitive advantage of the platform lies in its unique structure of "Consumer Compliant Rights + Industrial Compliant Rights + Platform Collaborative Rights," which fosters a win-win situation for all parties involved [8]. - The platform's pricing strategy, such as offering a product at 599 yuan compared to a market price of 899 yuan, enhances consumer appeal through a combination of low prices and rights accumulation [8]. Group 3: Technological and Compliance Framework - The platform employs blockchain technology to ensure transparency and traceability in the generation of contribution points and rights distribution, enhancing consumer trust [10]. - Quality control is maintained through a rigorous selection process for factories, full-process traceability, and a preemptive compensation mechanism, ensuring product reliability [10]. Group 4: Market Impact and Future Outlook - The model redefines consumer value by enabling shared growth benefits between consumers and producers, fostering a sustainable ecosystem [12][14]. - The ongoing discussions about whether this model represents a breakthrough in commercial innovation or a fleeting market trend highlight its potential impact on the future of consumer and production relationships [12][14].