2025年中国小家电市场呈现鲜明的结构性分化。在上半年小家电零售额同比下降6%-8%的大环境下，部 分细分赛道却迎来爆发式增长。其中，2025年第一季度冷萃功能咖啡机市场规模同比激增423%；2025 年洗地机行业销售额同比增长17.45%。 市场波动背后，是消费逻辑的转变。单纯以整体销售洞察行业发展已显片面，用户个性化、碎片化的需 求爆发，正持续推动一大批新兴品类的涌现和崛起，重塑着市场格局。 趋势之下，小家电企业逐步开始跳出"规模扩张"的传统制造，转向以用户需求为核心的价值链重构。制 造升级不再是简单的产能提升，而是要实现从需求洞察到产品交付的全链路精准响应。过程中，小熊电 器以数智化驱动制造，不仅实现了自身业绩的增长，更给出了颇具价值的实践答案。 数据前置抓风向，数字升级提效率 小家电消费的碎片化特征，决定了市场需求的快速迭代属性，这一点在近两年新兴品类的快速更迭中有 直观体现。像2024年，智能茶吧机、宠物小家电等品类还是年度"黑马"；来到2025年，冷萃咖啡机、变 频破壁机又成为大众"心头好"。 需求的快速迁移，意味着依赖过往销售数据研判趋势的传统模式，往往滞后于消费风向的转变，容易陷 入"跟风即过 ...

一边是他自己的工厂：几十人的环形拉线，生产着结构复杂的豆浆机、破壁机。产品精密，但利润比刀 片还薄。同时管理成本高企，整条生产线如同一个脆弱的仪器，任何一个环节出错都可能导致停摆。 另一边是朋友的作坊：几张桌子，一群人，用最简单的螺丝刀组装着灯珠和塑料件。产品结构十分简 单，但通过电商平台，却能创造惊人的利润和现金流。 鲜明的对比让这个东北厂长意识到一个现实：在小家电这样成熟的产业，游戏规则早已被先行者制定， 后来者只能在固定的框架内进行"优化"，而无法"重构"。 他和无数传统工厂主一样，被困在了一个高成本、慢周转、低容错的模式里。他需要换一条赛道，但对 于一个资源、资本都有限的传统工厂而言，转型的成本和风险谁来承担？又如何找到正确的方向？ 几年后，日销8000台的宠物保温碗给出了答案。这个答案不仅关乎他个人的成功，更揭示了拼多多这个 平台，如何为传统产业带"换道超车"提供底层支撑的路径。 广东中山古镇，中国灯饰之都。当一个小家电厂长，走进朋友的灯具作坊时，他熟悉的制造业认知受到 了冲击。 01 失灵的"旧地图" 在转型之前，袁培杰和他的小家电工厂，是中国数以万计传统制造商的一个缩影：他们手握扎实的工业 制造 ...

2014年底，张湘拿出家中仅有的3万元存款，租下一间小店作仓库，从头再来。可电商市场环境已非两 年前的光景，店铺生意不温不火。 就在此时，张湘接触到了取暖桌。"冬季饭菜保暖需求是确实存在的，但大家家里都有餐桌，这么大一 个东西很难说扔就扔。"她灵光一闪：何不做个放在桌上的取暖圆盘？这便是暖菜板的原型。 产品有了概念，却没有现成的供应链。张湘跑遍佛山工厂，寻找能做圆形装饰条和玻璃面板的供应商。 由于第一批订货量只有200台，许多厂商不愿接单。她甚至遇到过纸箱厂老板要求她先为200个纸箱支付 全款才肯生产的窘境。 东拼西凑找齐供应商，第一批最简单款式的200台暖菜板终于在她的奔波中诞生。张湘在传统电商平台 上架，却因店铺新、产品冷门，始终打不开销路。帮她收货的快递小哥随口一问："怎么不去做拼多 多？" 10年前，当张湘在佛山自家客厅打包第一批200台暖菜板时，她未曾想过，自家的产品将穿越数千公 里，抵达青藏高原牧民的餐桌。无独有偶，不远处的中山，蒋友俊也没料到，他工厂生产的破壁机，竟 会悄然改变内蒙古家庭早餐只喝奶制品的习惯。 借助拼多多引领电商西进带来的快递便利，无数产自广东的小家电们，正在以"全国包邮"的方式 ...

值得关注的是，电商西进正推动西部消费结构升级。 2015年，一次工厂考察让张湘发现暖菜板的市场潜力。当时市面上主流的暖菜产品取暖桌体积大、成本 高，普通家庭无意为暖菜更换现有桌子，但中国家庭冬季菜品保暖需求一直存在，她敏锐意识到，一款 可放置于现有桌面、兼具保温功能的小型暖菜板，恰好能解决这个痛点。 快递员的建议与拼多多平台的扶持，彻底改写了张湘（以下均为化名）的创业轨迹。 2012年，为兼顾育儿与工作，张湘从外贸公司辞职踏入电商行业，初期售卖USB小风扇等产品，三年间 生意不温不火，还曾因生育二胎暂停业务。 21世纪经济报道唐唯珂 广州报道 在我国区域经济发展不平衡的长期背景下，西部市场曾因物流成本高企、基础设施薄弱、消费习惯差异 等因素，成为电商渗透率较低的价值洼地。 近年来，以拼多多为代表的电商平台推出西进计划，通过物流网络重构、政策补贴倾斜、品质生态共建 等举措，持续打破西部消费市场的地理与认知壁垒。电商西进并非简单的商品西送，而是通过降低物流 门槛、适配区域需求、培育消费习惯，实现供需两端的精准匹配。 拼多多推出的中转集运模式、偏远地区物流中转费减免政策、"千亿扶持"计划等措施，既让西部消费者 便捷 ...

（记者 王晓波） 每经AI快讯，有投资者在投资者互动平台提问：公司跟小米有合作吗金额有多少？ 瑞德智能（301135.SZ）12月26日在投资者互动平台表示，公司是米家生态链的重要服务商，提供的控 制器产品主要有饭煲、破壁机、烤箱、炒菜机、洗碗机、空调等。有关客户销售情况等详细内容请留意 公司定期发布的公告，敬请谅解！ ...

Core Insights - Latin America is emerging as a new growth market for e-commerce, with a total transaction value expected to reach $633 billion in 2024, showing a strong growth rate of over 20% from 2019 to 2024 [1] - The region's growth is supported by favorable demographics, with over 660 million people and a young population, as well as a GDP per capita exceeding $10,000, providing a solid economic foundation for e-commerce [1][3] - E-commerce penetration in Latin America is still low, accounting for only 12%-15% of total retail sales, indicating significant room for growth compared to China and mature markets [3] Demographics and Economic Overview - By 2024, the number of e-commerce users in Latin America is projected to exceed 310 million, representing about 47% of the region's total population, with a year-on-year growth rate of 31% [3] - Brazil and Mexico are the largest e-commerce markets in the region, contributing over 60% of the region's GDP and nearly two-thirds of its e-commerce market share [1] Young Consumer Characteristics - The young generation in Latin America is driving market growth, characterized by preferences for quality living, early enjoyment of products, diverse experimentation, and online purchasing [4][9][11][16] - Urbanization has led to a significant increase in the demand for high-quality, smart, and personalized products, with over 80% of the population living in urban areas [6][8] - High inflation has influenced young consumers to adopt installment payment methods, with nearly 60% of e-commerce transactions using this approach [9][11] Market Trends and Consumer Behavior - The e-commerce market is experiencing rapid growth in various product categories, including health and beauty, fashion, and home products, with annual growth rates ranging from 9% to 12% [14] - Major shopping events like Black Friday and local festivals are significantly boosting online sales, with a projected 31% year-on-year growth in online sales during Black Friday in 2024 [16] - Mobile devices are becoming the primary channel for e-commerce, accounting for approximately 70% of traffic since 2020 [16] Unique Market Characteristics - Latin America faces challenges such as high electricity costs and aging infrastructure, creating opportunities for energy-efficient appliances [20][22] - The region's diverse culinary culture necessitates adaptable kitchen appliances, with products like air fryers and multi-functional cooking devices gaining popularity [23][25] - A compact living environment drives demand for efficient cleaning appliances, with a projected growth rate of 4.2% in the cleaning appliance market by 2029 [28][29] Strategic Considerations for Market Entry - Companies looking to enter the Latin American market must understand local infrastructure, cultural nuances, and consumer preferences to tailor their product offerings and marketing strategies [18][30] - The complex political and economic landscape requires businesses to adopt localized strategies, including compliance with local regulations and establishing reliable logistics networks [30]

Core Insights - Derma, a small appliance brand known for OEM partnerships with Xiaomi and Philips, is undergoing significant adjustments due to declining performance and market challenges [1][4][10] Financial Performance - In Q3 2025, Derma reported a net profit of 20.04 million yuan, a 44.34% decrease year-on-year, with main revenue of 699 million yuan, down 10.26% [4][5] - For the first three quarters of 2025, total revenue was 2.384 billion yuan, a slight decline of 0.63%, while net profit was 88.72 million yuan, down 14.66% [4][5] - The overall trend shows a persistent decline in profitability, with net profit for 2023 at 109 million yuan, nearly halving from 191 million yuan in 2022 [6] Business Adjustments - Derma has dissolved its Suzhou team, affecting nearly 100 employees, as part of a strategic shift to enhance resource allocation and focus on core R&D capabilities [1][3] - The Suzhou operations primarily handled cleaning products, which have been reported to be loss-making, prompting the need for strategic adjustments [2][3] Market Competition - The small appliance industry is experiencing intensified competition, particularly from leading companies like Ecovacs and Roborock, which poses significant challenges for Derma [1][3] - Derma's market position is described as that of a smaller player compared to its competitors, indicating a need for strategic realignment to remain competitive [3] Shareholder Actions and Governance Issues - The second-largest shareholder, Shanghai Panmao, has initiated a significant share reduction, selling 14.39 million shares, which has negatively impacted Derma's stock price [10] - Governance concerns have arisen following regulatory warnings issued to the chairman and vice president for violations of securities laws, highlighting potential issues in corporate governance [11] Consumer Complaints and Quality Issues - Derma faces increasing consumer complaints regarding product quality and after-sales service, with 12 recent complaints reported, some related to safety and service obligations [14][15] - The company’s handling of consumer disputes has been criticized for being unresponsive or dismissive, which could harm its brand reputation if not addressed [15]

文|《BUG》栏目 罗宁 但与追觅、科沃斯不同的是，德尔玛是于2011年7月在佛山市顺德区成立的家电品牌企业，这意味着苏 州并非德尔玛的"主场"。知情人士直言，苏州作为分公司，在运营以及决策方面缺乏"主场作战"的迅速 与高效。 以代工小米、飞利浦而出名的小家电品牌德尔玛，正面临重大调整。 近日，《BUG》栏目从知情人士处获悉，德尔玛已解散其苏州团队，涉及员工近百人。德尔玛官方确 认了该消息，称基于当前环境变化与公司经营发展需要，公司对苏州地区部分业务做出调整，目的是更 好地支撑公司长期战略发展。 上述知情人士称，苏州地区裁撤与公司业绩下滑有直接关系。根据最新财报，德尔玛2025年第三季度单 季净利润2004.41万元，同比下降44.34%；主营收入6.99亿元，同比下降10.26%。前三季度主营收入 23.84亿元，同比下降0.63%；归母净利润8872.47万元，同比下降14.66%。 对于亏损，官方归因于小家电行业整体市场规模增速放缓，市场竞争激烈，并且公司为持续提高产品竞 争力，增加了研发投入。但如今，面对追觅、科沃斯、石头科技等行业头部企业的激烈竞争，德尔玛的 挑战也愈发严峻。 苏州业务调整，知情人称 ...

Summary of the Conference Call for Bear Electric (小熊电器) Company Overview - **Company**: Bear Electric (小熊电器) - **Industry**: Small home appliances Key Points and Arguments Financial Performance - **Fourth Quarter Performance**: Despite benefiting from the release of national subsidies, the demand improvement was insufficient compared to last year, leading to pressure on annual revenue targets. The performance during the Double Eleven shopping festival did not meet expectations, necessitating adjustments in November and December sales [2][4][5] - **Revenue Pressure**: The Double Eleven event has impacted the annual revenue target, particularly as the fourth quarter is crucial for sales and revenue realization. The third quarter's operational status deviated from expectations due to external factors like tax, government subsidies, and reduced financial income [5] Market Dynamics - **Overseas Market Challenges**: The small home appliance export market has declined due to policy fluctuations, with cross-border e-commerce, OEM, and self-owned brands each accounting for about one-third of the business, showing a slight overall decline [2][6] - **Domestic Sales Channels**: The revenue structure shows that Taobao and JD.com each account for 30%, while Douyin accounts for 8-9% with a growth rate of 30-40%. The overseas market has declined, and the company has capitalized on Douyin's support to significantly improve profitability [10][11] Product Strategy - **Focus on High-Margin Products**: The company is shifting its strategic focus towards maintaining profits by optimizing the sales expense ratio and increasing the proportion of high-margin, high-priced products such as coffee machines and baby products, while phasing out low-margin SKUs [3][20] - **Kitchen Business**: The kitchen segment accounts for 60% of the business, with a goal to maintain profitability without aggressive expansion. Resources will be allocated to emerging categories like baby and pet products, which have shown rapid growth [12][15] M&A Strategy - **Acquisition Focus**: The company prefers to acquire brands with market influence, particularly in overseas markets like North America and Europe, to empower its overseas division. Domestic acquisitions will focus on market share and synergy post-integration [13][14][26] Competitive Landscape - **Market Competition**: The competitive landscape has intensified due to reduced national subsidies, leading to a phenomenon of self-subsidization among brands. However, the overall competition has not significantly worsened compared to last year [17][18] - **Price Strategy**: The company is focusing on high-margin products in its pricing strategy, leading to a year-on-year increase in prices, with expectations of a less aggressive price war compared to the previous year [19] Future Outlook - **Growth in Baby Products**: The baby product category is expected to grow significantly, driven by upgrades in product materials and designs, aiming to capture a larger market share in the future [15][16] - **Southeast Asia Expansion**: The company is establishing a local team in Indonesia, viewing it as a key market with significant potential, and aims to match its performance in Vietnam through local brand agency models [21] Operational Improvements - **Production Efficiency**: The company has implemented measures to enhance cost control and production yield, resulting in significant improvements expected in 2024 compared to the previous year [9] Conclusion - **Strategic Direction**: The company is committed to external acquisitions as a major strategic direction, aiming to break through revenue ceilings and enhance its market position while maintaining a focus on profitability and operational efficiency [26]

Core Viewpoint - The stock of Joyoung Co., Ltd. (九阳股份) continues to be favored in the capital market despite clarifying that it does not have the trending product "Hachimi Soy Milk" [3][5]. Company Overview - Joyoung Co., Ltd. focuses on kitchen small appliances and has no involvement in food or beverage products [5]. - The company has divested its 25.5001% stake in Hangzhou Joyoung Bean Products Co., Ltd. to refocus on its core small appliance business [7]. Recent Performance - On November 14, Joyoung's stock price reached 12.17 CNY per share, with a market capitalization of approximately 9.286 billion CNY, marking a consecutive trading limit increase [3]. - The company reported a revenue of 15.98 billion CNY for Q3, a year-on-year decrease of 10.99%, while net profit was 854,600 CNY, a year-on-year increase of 101.11% [8]. - For the first three quarters, revenue was 55.85 billion CNY, down 9.66% year-on-year, and net profit was 124 million CNY, up 26.03% year-on-year [8]. Product Launch - Hangzhou Joyoung Bean Products Co., Ltd. launched a new product called "Hachimi North-South Green Bean Soy Milk," which gained popularity on social media [5][6]. - The product is marketed as a plant-based beverage with a shelf life of six months and contains ingredients such as water, green beans, and sugar [6][7].