消费场景变化
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今世缘:今年Q1行业整体的开瓶数同比去年大概率仍是负增长,Q2有可能同比回正
Cai Jing Wang· 2026-02-03 09:44
Group 1 - The management of the company anticipates a likely negative year-on-year growth in overall opening bottles for the industry in the first quarter of 2026, but believes that maintaining market share, price stability, and consumer confidence is an acceptable outcome [1] - There is a noticeable recovery in consumption scenarios, but the structure has changed, with a decrease in the total number of banquet tables and a reduction in the number of diners per table, now generally not exceeding 8 people, reflecting a more cautious and pragmatic consumption habit [1] - The company acknowledges that traditional business consumption scenarios face challenges due to short-term policy factors and long-term demographic changes, and emphasizes the need to cultivate new consumer groups and demands, such as younger and lower-alcohol preferences [1] Group 2 - Competitors are also attempting innovations, such as the introduction of lighter products by other brands, indicating a meaningful shift in the market [1] - The transition to accommodate existing consumer groups and convert new ones may require time and will not happen overnight [1]