消费场景建设
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福利加码惠民生、金融聚力促消费 “交行福利季”点亮美好生活
Xin Hua Wang· 2025-12-17 09:21
Core Viewpoint - The company is actively enhancing its "Jiao Bank Welfare Season" initiative to stimulate consumer spending and support economic growth through various promotional activities and improved online financial services [1][2]. Group 1: Consumer Engagement and Activities - The "Jiao Bank Welfare Season" has been a key initiative for five years, focusing on promoting consumer welfare and engagement through diverse activities related to daily life scenarios such as dining, accommodation, travel, shopping, and entertainment [2]. - In 2025, the company plans to increase discount offerings and innovate activity formats to enhance customer experiences, with a total of 102 million customers participating in the initiative, injecting new vitality into the market [2]. - During the "Five-Five Shopping Festival" in Shanghai, the company launched a themed event covering 16 key business districts and over 6,500 stores, contributing to the city's development as an international consumption center [2]. Group 2: Technological Empowerment in Financial Services - The company has recently updated its apps, focusing on wealth management and lifestyle services, to enhance customer value through digital solutions [3]. - The new app versions include features for online signing of personal consumption loan interest subsidies, facilitating easier access to government policies for customers [3]. - A dedicated section for university students has been introduced, offering tailored financial and lifestyle services to support their academic and daily needs [3]. Group 3: Commitment to Social Responsibility - As a state-owned bank, the company emphasizes the political and social responsibilities of financial work, aiming to meet public needs and enhance consumer experiences through various initiatives [4].