"交行福利季"作为交行打造的特色惠民活动品牌，五年来始终秉持"惠民生促消费"理念，结合客 户"吃住行游购娱"等消费场景，开展多项惠民活动，做到季季有特色，月月有上新，周周有活动，日日 有好礼。2025年，"交行福利季"在常态化活动方面，进一步加大优惠力度，持续创新活动形式，迭代优 化支付体验。同时结合"以旧换新""数码家电国补"等政策，推出不同主题的客户活动，助力政策红利转 化为客户可感可及的福祉。全年累计1.02亿客户参与"交行福利季"活动，为市场注入消费新活力。 在上海市"五五购物节"期间，交行推出覆盖16个重点商圈、超1000个品牌、6500余家门店的"数字 生活节·交行福利季"主题活动，助力上海国际消费中心城市建设。 消费既是推动经济增长的强劲引擎，也是实现人民美好生活的重要支撑。交通银行积极响应政策号 召，持续升级"交行福利季"品牌活动，发力消费场景建设，升级线上金融服务，将拉内需、惠民生、促 消费落到实处。 深耕消费全场景 激发市场新活力 随着年末消费旺季临近，"交行福利季"再度发力，结合"线上+线下"消费场景推出"年末游园会·领 海量缤纷福利"活动，促进市场消费潜力进一步释放。 科技赋能金融服务 ...

Core Viewpoint - Beijing Bank has launched a specialized financial service plan aimed at supporting agricultural development and enhancing financial services for rural areas, aligning with national policies and local strategies for rural revitalization [1][5]. Group 1: Financial Services Initiatives - Beijing Bank has introduced three core service measures to address the diverse needs of merchants in markets like Xinfadi: smart operational empowerment, customized financing support, and full lifecycle services [2][3][4]. Group 2: Smart Operational Empowerment - The bank has developed a dedicated "Jingzhanggui" smart assistant that integrates functions such as unified weighing, payment aggregation, data linking, and business management, providing merchants with comprehensive digital solutions to ensure smooth operations [2]. Group 3: Customized Financing Support - The bank focuses on the funding challenges faced by merchants by offering tailored credit solutions through the "Jingxin Huinong Loan" series, which includes products like "Strong Agricultural Loan," "Wealthy Agricultural Loan," and "Assistance Agricultural Loan," covering the entire operational cycle from procurement to daily operations [3]. Group 4: Full Lifecycle Services - A comprehensive service chain has been established to meet the needs of Xinfadi market workers, encompassing various financial services from children's finance to retirement finance, thereby alleviating non-business-related concerns for merchants and workers [4]. Group 5: Strategic Cooperation and Future Outlook - A strategic cooperation agreement was signed between Beijing Bank and Beijing Xinfadi Enterprise Management Co., marking a new phase in collaboration aimed at optimizing the financial ecosystem of the market and supporting rural revitalization [4]. The bank plans to continuously enhance its services by iterating product offerings, expanding service scenarios, and solidifying the service ecosystem [4][5].