消费市场韧性与活力
Search documents
二季度中国消费者消费意愿调查结果显示消费意愿处于景气区间
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-11 00:31
Group 1: Consumer Sentiment and Spending Trends - The consumer willingness to spend in China is in a favorable zone for Q2 2025, with a stable trend observed over the last three quarters [1] - Major areas of potential consumer spending include home appliances, digital products, clothing, travel, education, and fitness services [1] - In terms of household spending, consumers plan to allocate their disposable income primarily towards savings (51.8%), children's education (45.3%), travel (34.4%), mortgage repayments (32.5%), and healthcare (30.4%) [1] Group 2: Automotive Consumption - The proportion of consumers planning to purchase a car has increased to 9.4%, a slight rise of 0.6 percentage points from the previous quarter [2] - Among those intending to buy, 29.4% prefer hybrid vehicles (down 4.7 percentage points), 20.9% prefer electric vehicles (up 1.1 percentage points), and 34.7% prefer fuel vehicles (down 1.1 percentage points) [2] - The highest percentage of consumers (43.8%) plan to buy cars priced between 100,000 to 200,000 yuan, with 61.3% favoring domestic brands [2] Group 3: Travel Consumption - The percentage of consumers choosing travel has increased by 1.3 percentage points from the previous quarter and by 3.4 percentage points year-on-year [3] - The proportion of consumers planning to travel in the next six months has risen by 1.8 percentage points from the previous quarter and by 0.7 percentage points year-on-year, indicating a growing travel budget [3] - The steady growth in travel consumption reflects the resilience and vitality of China's consumer market, suggesting the need for further development of tourism projects that meet consumer demands [3]