消费投资策略
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中信证券2026年消费投资策略:短看拐点 长重结构
Zheng Quan Shi Bao Wang· 2025-11-12 00:44
Core Viewpoint - The report from CITIC Securities indicates that consumer performance tends to improve when the economic fundamentals begin to recover, with profitability elasticity determining the sustainability and resilience of the uptrend [1] Group 1: Current Economic Environment - The current macroeconomic environment remains weak, suggesting that the recovery of consumer sentiment will take time [1] - Short-term consumer opportunities may arise from potential fiscal stimulus policies [1] Group 2: Future Outlook - By 2026, the focus should be on opportunities driven by wealth effect transmission and supply-side optimization leading to operational turning points [1] - Long-term investment strategies should emphasize changes in consumer structure, particularly in four key areas: new products/categories (high certainty demand in emotions and health), new technologies (AI and biotechnology), new channels (channel transformation under cost-performance demand), and new markets (internationalization and market penetration) [1]