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经济政策一线微观察|为“情绪价值”买单:让服务“新供给”呵护情绪消费“新刚需”
Xin Hua Wang· 2026-02-03 06:13
Group 1 - The core trend in the consumer market is shifting towards purchasing for "emotional value" rather than just basic functionality, indicating a growing importance of emotional resonance in consumer behavior [1][3] - In Jingdezhen, traditional ceramics are being combined with contemporary emotional themes, leading to increased sales of products like the humorous "Speechless Buddha" figurine and the interactive "Linglong Cup," which cater to the needs of professionals for humor and stress relief [1][3] - The consumption experience is being enhanced through immersive services, such as pottery workshops where visitors can create their own ceramics, transforming the waiting period into a "delayed surprise," which has significantly boosted local tourism and revenue [3] Group 2 - There is a clear policy framework supporting these micro-innovations, as outlined in the "Special Action Plan to Boost Consumption" issued in 2025, which emphasizes integrating traditional culture into product design and supporting the development of original intellectual property (IP) brands [5] - The 14th Five-Year Plan suggests expanding the supply of quality consumer goods and services, highlighting the deep integration of culture and tourism to empower economic and social development [5] - The driving force of consumption is shifting from "cost-performance ratio" to "emotional value ratio," with new supply and experiences centered around emotional desires expected to contribute to high-quality economic development [5]