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为“情绪价值”买单:让服务“新供给”呵护情绪消费“新刚需”
Sou Hu Cai Jing· 2026-02-04 06:44
Group 1 - The core trend in the consumer market is the increasing importance of "emotional value" as a reason for purchasing, moving beyond just the basic functionality of products [1][3] - In Jingdezhen, traditional ceramics are being combined with contemporary emotional elements, leading to a surge in sales of products that resonate with workplace humor and stress relief [1][3] - The immersive experience offered in workshops, where visitors can create ceramics and receive one-stop firing and mailing services, enhances the overall consumer experience and significantly boosts local tourism revenue [3] Group 2 - There is a clear policy framework supporting these micro-innovations, as outlined in the "Special Action Plan to Boost Consumption" issued in 2025, which emphasizes integrating traditional culture into product design and supporting the development of original intellectual property brands [5] - The "14th Five-Year Plan" suggests expanding the supply of quality consumer goods and services, promoting deep integration of culture and tourism, and leveraging culture to empower economic and social development [5] - The driving force of consumption is shifting from "cost-performance ratio" to "emotional value ratio," with new supply and experiences built around consumer desires contributing to high-quality economic development [5]
经济政策一线微观察|为“情绪价值”买单:让服务“新供给”呵护情绪消费“新刚需”
Xin Hua Wang· 2026-02-03 06:13
Group 1 - The core trend in the consumer market is shifting towards purchasing for "emotional value" rather than just basic functionality, indicating a growing importance of emotional resonance in consumer behavior [1][3] - In Jingdezhen, traditional ceramics are being combined with contemporary emotional themes, leading to increased sales of products like the humorous "Speechless Buddha" figurine and the interactive "Linglong Cup," which cater to the needs of professionals for humor and stress relief [1][3] - The consumption experience is being enhanced through immersive services, such as pottery workshops where visitors can create their own ceramics, transforming the waiting period into a "delayed surprise," which has significantly boosted local tourism and revenue [3] Group 2 - There is a clear policy framework supporting these micro-innovations, as outlined in the "Special Action Plan to Boost Consumption" issued in 2025, which emphasizes integrating traditional culture into product design and supporting the development of original intellectual property (IP) brands [5] - The 14th Five-Year Plan suggests expanding the supply of quality consumer goods and services, highlighting the deep integration of culture and tourism to empower economic and social development [5] - The driving force of consumption is shifting from "cost-performance ratio" to "emotional value ratio," with new supply and experiences centered around emotional desires expected to contribute to high-quality economic development [5]
“老朋友”携首发好物共赴进博之约 外资加码在华投资共享机遇
Yang Shi Wang· 2025-11-04 09:30
Core Insights - The 8th China International Import Expo (CIIE) will open on November 5, 2025, showcasing numerous debut products from exhibitors, highlighting the accelerating transformation of exhibits into commodities [1] - The expo is facilitating deeper investments and business expansions by foreign companies in China, leveraging the opportunities presented by the event [15] Group 1: Exhibitor Participation - Exhibitors are actively preparing for the event, with one company bringing over 200 unique products, including traditional crafts and snacks [4] - A Nepalese exhibitor expressed excitement about showcasing handmade products, noting significant growth in their workforce from 10 to over 60 employees [9] - Australian exhibitors are introducing 12 debut products, emphasizing the expo's role in promoting their offerings to consumers [11] Group 2: International Engagement - The Turkish International Silk Road Economic and Cultural Association is participating for the first time with five companies, aiming to enhance international understanding [13] - An American exhibitor is presenting over 100 innovative products, with plans to establish a technology innovation center in China, reflecting a strong commitment to the Chinese market [18] Group 3: Economic Impact - The expo is increasingly recognized for its "exhibits turning into commodities" effect, showcasing the rapid pace of economic integration and collaboration between foreign enterprises and China's innovation ecosystem [15]