Core Insights - The Hunan Super League is projected to generate over 20 billion yuan in direct and indirect consumption through innovative models such as "ticket root economy," "second venue," and "football + cultural tourism commerce" by 2025 [1] - Since its launch in September, the league has attracted over 100,000 spectators per match, significantly boosting local commerce [1] Consumption Impact - Average foot traffic in host cities increased by over 40% during match weekends, enhancing nighttime economic activity [1] - More than 20 promotional consumption events have been held across various cities, distributing 50 million yuan in consumption vouchers and involving over 2,000 merchants, leading to total online and offline sales exceeding 1.8 billion yuan [1] Ticket Root Economy - The "ticket root economy" has become a crucial driver for secondary consumption, with the introduction of discount cards in Changsha and alliances formed in Zhuzhou and Shaoyang covering multiple sectors [1] - Since the league's inception, secondary consumption driven by ticket roots has surpassed 500 million yuan [1] Second Venue Strategy - Over 300 "second venues" have been established to alleviate capacity constraints, attracting over 1.2 million offline viewers [2] - Activities like "Yueyang Goal Boss Pays" have stimulated approximately 300 million yuan in consumption across accommodation, dining, tourism, and transportation [2] Overall Economic Boost - The integration of sports events with cultural and commercial activities has successfully converted sports traffic into consumption growth, injecting strong momentum into Hunan's consumer market [2]