Core Viewpoint - The emergence of "wimp" adventure activities like "wimp rafting" and "wimp bungee jumping" reflects a shift in the preferences of young Chinese consumers towards more relaxed and enjoyable travel experiences rather than extreme challenges [1][2][18]. Group 1: New Travel Trends - The "wimp rafting" project in Shandong offers a calm experience, contrasting with traditional thrilling rafting, appealing to young people who prefer a more laid-back approach [1]. - Similarly, the "wimp bungee jumping" in Zhejiang, with a height of only 20 meters and a slow descent, allows participants to feel a sense of achievement without the extreme fear associated with traditional bungee jumping [2][3]. - These new activities have sparked discussions about redefining adventure tourism, indicating a growing acceptance of less intense experiences among young travelers [4][18]. Group 2: Changing Consumer Behavior - A report by McKinsey highlights a significant shift in Chinese consumer behavior, with younger generations prioritizing personal fulfillment and experiences over traditional notions of success [20]. - Young consumers are increasingly reallocating their budgets from alcohol and electronics to travel, indicating a desire for meaningful experiences [21]. - The trend of "wimp" activities is part of a broader movement where young people seek to enjoy travel without the pressure of extreme challenges, reflecting a more relaxed attitude towards personal achievement [17][21]. Group 3: Economic Context - The current economic environment, characterized by job instability and rising living costs, has led young consumers to make more rational spending decisions based on their personal circumstances [26][27]. - The recent focus on wage increases by the government has been met with cautious optimism from young consumers, who are more concerned about tangible improvements in their income [29][30]. - This economic backdrop supports the rise of "wimp" activities, as young people look for affordable and enjoyable travel options that align with their current realities [30][31].