7月中旬，国内极端高温依然持续。 来自中央气象台数据显示，未来一周，河北中南部、黄淮、江汉、江淮、江南北部、陕西关中、四川盆地等地有持续性高温天气，部分地区最高气温可达 39℃~42℃，局地接近或突破历史同期极值。 本文来自微信公众号：劲旅网 （ID：ctcnn1），作者：陈杰tigereat，编辑：壮壮，题图来自：视觉中国 极端高温炙烤之下，一内一外两个行业反而愈发火爆。 一内是空调。今年就连原本适合避暑的东三省，在气温接连突破35℃后，空调供不应求，几大空调厂家紧急从关内抽调上千名安装工人临时补缺，一时成为 热议。 一外是玩水。对于被40℃高温炙烤的中国人，如果你不想每天都蹲在空调房里，周末玩水几乎成为避暑降温的唯一出路。 毕竟人一热，脑子就不由自主地想往水里钻。 纵观当下主流玩水项目，能轻松上手，又老少咸宜，还能打卡出片的，选项并不太多。 于是乎，被高温逼疯的中国人，扎堆涌向景区漂流。 一 "7月景区漂流快被游客挤爆了。" A君在湖南操盘一家当地头部的景区漂流项目，他向劲旅君透露，自6月初开业以来，几乎每天客流量都保持在5000+人次，周末轻松破万，预计整个暑期客 流量能突破30万人次，同比去年上涨55 ...

Core Viewpoint - The emergence of "wimp" adventure activities like "wimp rafting" and "wimp bungee jumping" reflects a shift in the preferences of young Chinese consumers towards more relaxed and enjoyable travel experiences rather than extreme challenges [1][2][18]. Group 1: New Travel Trends - The "wimp rafting" project in Shandong offers a calm experience, contrasting with traditional thrilling rafting, appealing to young people who prefer a more laid-back approach [1]. - Similarly, the "wimp bungee jumping" in Zhejiang, with a height of only 20 meters and a slow descent, allows participants to feel a sense of achievement without the extreme fear associated with traditional bungee jumping [2][3]. - These new activities have sparked discussions about redefining adventure tourism, indicating a growing acceptance of less intense experiences among young travelers [4][18]. Group 2: Changing Consumer Behavior - A report by McKinsey highlights a significant shift in Chinese consumer behavior, with younger generations prioritizing personal fulfillment and experiences over traditional notions of success [20]. - Young consumers are increasingly reallocating their budgets from alcohol and electronics to travel, indicating a desire for meaningful experiences [21]. - The trend of "wimp" activities is part of a broader movement where young people seek to enjoy travel without the pressure of extreme challenges, reflecting a more relaxed attitude towards personal achievement [17][21]. Group 3: Economic Context - The current economic environment, characterized by job instability and rising living costs, has led young consumers to make more rational spending decisions based on their personal circumstances [26][27]. - The recent focus on wage increases by the government has been met with cautious optimism from young consumers, who are more concerned about tangible improvements in their income [29][30]. - This economic backdrop supports the rise of "wimp" activities, as young people look for affordable and enjoyable travel options that align with their current realities [30][31].