消费者思维
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一条鱼的涅槃重生
Xin Lang Cai Jing· 2026-02-06 17:54
(来源:衢州日报) 转自:衢州日报 "我们还花了8个月时间,在江浙沪各高端社区收集了800位用户的反馈,结合口感、复购意愿等维度制 定定价体系。"为了精准触达消费者,2024年起张双其开始打造创始人IP,分享"聪明鱼爸爸"的故事, 视频号已积累5万余名高质量粉丝,公司同步运营6个账号矩阵,将用户体验转化为口碑和品牌素材,持 续吸引流量。 "2026年,我们重点推进'产品消费'向'场景消费'转型,进一步拉近与消费者的距离。"站在养殖桶旁, 张双其指向远处,"基地二楼正搭建观光台,建成后可俯瞰整个养殖区;3500平方米的展厅、卖场和打 包区,计划五六月份投入使用,届时将让更多消费者走进基地,亲身体验一条'好鱼'的标准。" 如今,"龙和聪明鱼"口碑已然形成,长效品牌力建设成为重点。张双其表示,公司将构建"左手共富、 右手教育"的双翼发展模式:通过共富合伙人模式带动农户增收;聚焦心理健康、青少年研学等领域, 实现品牌保值增值。此外,二期10万平方米工厂正稳步布局,预计未来产能可达1000万公斤,进一步缓 解市场缺口。 本报讯 (记者 林敏 报道组 吴森邦 通讯员 舒佳宾) 2月4日,记者走进浙江龙和水产养殖开发有限公 ...
从消费者变成创造者:这是你财富逆袭的第一步
Sou Hu Cai Jing· 2025-10-12 22:31
Group 1 - The core idea is that the majority of people remain poor because they operate with a "consumer mindset" rather than transitioning to a "creator mindset" [1][32] - The "consumer mindset" involves immediate spending on luxury items and entertainment, leading to a cycle of working harder to cover expenses [3][5] - In contrast, the "creator mindset" focuses on generating income by providing value, thus allowing wealth to flow towards the individual [7][11] Group 2 - Examples of individuals who have successfully transitioned from consumers to creators include those who create content on short video platforms, open cafes, or develop and sell online courses [14][18][20] - The shift from consumer to creator requires a change in thinking from spending money to making money, encouraging individuals to consider how they can create similar products or services [20][21] - Utilizing digital platforms for sharing creations can amplify value and reach, transforming time spent online into income-generating activities [23][24] Group 3 - The future will increasingly favor those who can create value, leading to wealth concentration among creators while consumers remain at a disadvantage [26][28] - The distinction between consumers and creators is critical, as consumers contribute to others' wealth while creators begin their journey towards financial growth [30][32]