Core Viewpoint - The article highlights the misleading marketing practices of loan agents claiming to offer consumer loans at rates below the regulatory minimum of 3%, emphasizing the need for banks to adapt their strategies in a low-interest environment while ensuring sustainable development of consumer finance [1][4][5]. Group 1: Consumer Loan Rates - Many loan agents are advertising consumer loan rates as low as 2.68%, which is below the regulatory guidance of 3% that has been in effect for nearly two months [1][4]. - The majority of banks currently maintain a minimum consumer loan rate of 3%, and claims of lower rates are often marketing tactics used by loan agents [2][4]. - The competitive landscape for consumer loans has shifted away from price competition, with banks focusing on maintaining reasonable net interest margins [4][5]. Group 2: Marketing Practices - Loan agents often misrepresent their affiliations with banks, claiming to provide internal rates that are not available to the general public [2][3]. - Reports indicate that many agents use similar tactics to attract customers, often requiring fees for services that should be free [3][4]. - The article suggests that the prevalence of such marketing tactics has led to confusion among consumers regarding the actual availability of low-rate loans [3][4]. Group 3: Industry Response - Banks are responding to regulatory guidance by ceasing to offer consumer loans at rates below 3%, which has effectively paused the previous "price war" in the market [4][5]. - Industry experts emphasize the importance of balancing risk and return, advocating for differentiated pricing strategies based on borrower creditworthiness and income levels [5][6]. - Banks are increasingly focusing on integrating consumer loans with specific consumption scenarios, such as home renovation and automotive purchases, to enhance the utility of these loans [5][6]. Group 4: Future Outlook - The banking sector is expected to continue expanding the use cases for consumer loans, with a focus on various sectors including home improvement, automotive, and travel [6]. - Major banks are planning significant loan disbursements and initiatives aimed at boosting consumer spending, indicating a strategic shift towards supporting consumer demand [6].