Group 1 - The annual "Double Eleven" shopping festival has prompted banks to actively participate in consumer promotions, launching various exclusive activities for credit and debit cardholders to capture market share and stimulate business growth [1][3][4] - Banks are offering diverse credit card promotions, including direct discounts and interest-free installment plans for large purchases, effectively alleviating short-term payment pressures for consumers [3][4] - China Bank has introduced a "Installment Enjoy Discount" campaign, providing discounts for credit card users on multiple e-commerce platforms, with specific reductions based on purchase amounts [3][4] Group 2 - On the debit card front, China Bank has partnered with Alipay to launch the "11.11 Daily Discount" campaign, which includes a pre-sale and promotional period with varying discount thresholds [4] - China Merchants Bank has initiated a "Daily Cashback" activity for debit card users, offering cashback opportunities and additional benefits for new cardholders [4] - The consumer finance sector is also active, with companies like Jianxin Consumer Finance providing multiple subsidies for green and smart home appliances, enhancing consumer incentives [5] Group 3 - Analysts indicate that banks are focusing on consumer loans to compensate for the decline in housing loans, as the real estate market is still recovering and consumer confidence in housing purchases remains low [7] - The continuous reduction in interest rates, with the LPR at historical lows, is seen as a catalyst for stimulating consumer loans and enhancing market activity [7][8] - Recent government policies aimed at boosting service consumption have encouraged financial institutions to expand credit offerings in the consumer sector, aligning with the banks' promotional efforts during the "Double Eleven" season [9][10]