Core Viewpoint - The article highlights the impact of extreme heat on consumer behavior, particularly in the air conditioning market, driven by a national health risk warning and increased demand for cooling appliances [1][7]. Group 1: Weather Impact - The National Disease Control Bureau and the China Meteorological Administration issued the first national high-temperature health risk warning, with many regions experiencing "extremely high risk" alerts [1]. - Areas such as southern North China, Huanghuai to Jiangnan, and most of South China are expected to face extreme heat, with temperatures potentially exceeding 40°C [1]. Group 2: Consumer Behavior and Sales - The ongoing high temperatures have spurred a surge in demand for cooling appliances, particularly air conditioners, with Su Ning Yi Gou reporting an 82% year-on-year increase in sales of new energy-efficient air conditioners since late June [1]. - Specific regions like Harbin, Chengdu, and Qingdao saw year-on-year sales growth of 959%, 195%, and 181%, respectively [1]. Group 3: Service Enhancements - Su Ning Yi Gou has launched a high-temperature response mechanism to expedite the selection, purchase, delivery, installation, and cleaning of air conditioners [3]. - The company offers a one-stop cooling service with professional support from "Blue Friends," covering over 300 key cities and 95% of county markets with rapid delivery and installation services [3]. Group 4: Customer Experience - The company emphasizes the importance of user experience during high temperatures, with a focus on upgrading consumer demand from basic replacements to higher-quality products [7]. - Customers can expect expedited service, with some able to receive air conditioning units within 24 hours of ordering, and additional benefits for members, such as free cleaning services [5].