Core Viewpoint - The Chinese government is launching a two-month campaign to address the spread of negative emotions and harmful content on social media, which has been linked to the promotion of despair and anxiety among the public [1][2]. Group 1: Negative Emotion Regulation - The campaign aims to combat the malicious provocation of negative emotions, which includes the promotion of pessimistic narratives such as "effort is useless" and "studying is useless" [1][2]. - Social media influencers are using negative labels and themes to attract followers, focusing on topics like job hunting, marriage, and healthcare, which amplify modern anxieties [1][2]. - The spread of negative narratives distorts social psychology and diminishes rational public discourse, pushing social platforms towards irrational and extreme content consumption [2][3]. Group 2: Legal and Regulatory Framework - There is a pressing need for improved legislation to address online negative content, ensuring that all forms of media are subject to legal scrutiny [3]. - The responsibility of social media platforms is emphasized, requiring them to enhance their algorithms and review mechanisms to prevent negative emotions from becoming a shortcut for gaining traffic [3]. - The challenge of identifying and holding accountable those who create negative content is significant, as many accounts can evade responsibility, complicating enforcement efforts [2][3].