Core Viewpoint - The central government is launching a two-month campaign to address the spread of negative emotions and malicious content on social media, which has been linked to the promotion of despair and anxiety among the public [1][2]. Group 1: Regulatory Actions - The Central Cyberspace Administration of China has issued a notice to implement a nationwide campaign titled "Clearing Up: Rectifying Malicious Provocation of Negative Emotions" [1]. - The campaign aims to combat the rise of content that promotes negative emotions, such as "lying flat" and "giving up," which are being used by social media influencers to attract followers [1][2]. Group 2: Impact on Society - The proliferation of negative narratives not only distorts social psychological emotions but also undermines rational public discourse on social platforms, pushing them towards irrational and extreme content consumption [2]. - The negative portrayal of societal issues can weaken the public's trust in genuine motivational stories and diminish the recognition of hard work and perseverance among laborers [2]. Group 3: Legislative Recommendations - There is an urgent need to improve legislation to address online and offline entities, ensuring that all forms of media are subject to legal scrutiny [3]. - Recommendations include enhancing the legal framework to fill gaps in existing laws and establishing specific laws to combat "internet celebrity violence" [3].

Core Viewpoint - The Chinese government is launching a two-month campaign to address the spread of negative emotions and harmful content on social media, which has been linked to the promotion of despair and anxiety among the public [1][2]. Group 1: Negative Emotion Regulation - The campaign aims to combat the malicious provocation of negative emotions, which includes the promotion of pessimistic narratives such as "effort is useless" and "studying is useless" [1][2]. - Social media influencers are using negative labels and themes to attract followers, focusing on topics like job hunting, marriage, and healthcare, which amplify modern anxieties [1][2]. - The spread of negative narratives distorts social psychology and diminishes rational public discourse, pushing social platforms towards irrational and extreme content consumption [2][3]. Group 2: Legal and Regulatory Framework - There is a pressing need for improved legislation to address online negative content, ensuring that all forms of media are subject to legal scrutiny [3]. - The responsibility of social media platforms is emphasized, requiring them to enhance their algorithms and review mechanisms to prevent negative emotions from becoming a shortcut for gaining traffic [3]. - The challenge of identifying and holding accountable those who create negative content is significant, as many accounts can evade responsibility, complicating enforcement efforts [2][3].