Core Insights - The company has achieved significant sales growth, surpassing 2 billion in overall sales in the past year, particularly in the toothpaste segment, which has become a competitive market against international giants [1][2] - The founder emphasizes the importance of being grounded in the market, making decisions based on firsthand experience rather than solely from an office setting [1][12] - The company aims to reach a sales target of 5 billion within three years, expanding its presence in both domestic and international markets [2] Sales Performance - The company has experienced over 50% compound annual growth in sales from 2022 to 2024, with toothpaste being the primary revenue driver [2] - The total annual sales of the toothpaste market in China has reached 34.3 billion, with online sales contributing nearly 40% [2] - The company has become the top player in the online toothpaste market and ranks seventh in the offline market, surpassing competitors like Comfort and approaching Colgate [2][14] Product Development - The company has invested over 200 million in various small categories over the past two to three years to refine its product offerings [2][9] - The founder leads product development, focusing on consumer needs and preferences, particularly in taste and effectiveness [3][4] - The company employs a structured research and development approach, with different product lines catering to various price points and consumer needs [5][6] Market Strategy - The company recognizes the importance of content in connecting with consumers and has integrated it into its marketing strategy [7] - The founder believes that product upgrades and effective communication with consumers are key to standing out in a crowded market [6][7] - The company has learned from past mistakes in market entry and product positioning, leading to a more informed approach in launching new products [10][11] Operational Efficiency - The company maintains a lean workforce of around 420 employees, which is significantly lower than many competitors, allowing for higher operational efficiency [15] - The founder emphasizes the importance of a well-structured profit distribution system to ensure fair compensation for partners and agents [15] - The company has adapted to the evolving retail landscape, requiring a more sophisticated operational strategy to remain competitive [16]