Core Viewpoint - The company emphasizes that its sales expenses are strategically invested in brand building and market expansion, aiming to enhance brand influence and product penetration [1] Group 1: Sales Expenses and Profitability - The company's sales expense to profit ratio is approximately 1:2.7, meaning for every 1 unit of profit, 2.7 units are spent on sales expenses [1] - A significant portion of the sales expenses, over 40%, is allocated to advertising [1] Group 2: Marketing Strategy and Channel Innovation - The company acknowledges the importance of sales channel efficiency and innovation, indicating active efforts in online platform integration and new media marketing [1] - Future plans include optimizing the expense structure to improve marketing precision and return on investment, promoting sustainable growth [1]