Group 1 - The core issue affecting the tourism industry in South China is the rise of Chikungunya fever, which has led to increased traveler anxiety and a decline in tourist numbers [4][5][14] - Since the first reported case on July 8, over 7,000 confirmed cases have been recorded, with a significant concentration in Foshan [5][6] - The U.S. Centers for Disease Control and Prevention raised travel warnings for China, advising travelers to get vaccinated if visiting affected areas [7] Group 2 - Social media discussions about travel to South China have surged, with many potential travelers expressing concerns about mosquito-borne diseases [8][9] - Travelers are increasingly hesitant to proceed with their plans, with some even considering canceling trips due to health risks [10][11] - The tourism market is experiencing a significant downturn, with many hotels and travel agencies reporting a sharp decline in bookings and customer traffic [15][27] Group 3 - The psychological impact of health risks is more damaging than the actual threat, leading to a rapid decline in consumer confidence in the tourism sector [16][18] - Families, particularly those traveling with children, are more likely to cancel trips when they perceive health risks as uncontrollable [22][25] - The loss of core customer segments during the peak summer season has a cascading effect on the entire tourism supply chain, affecting hotels, restaurants, and local businesses [24][32] Group 4 - Compared to Southeast Asian countries, South China's response to mosquito-borne diseases has been less effective, leading to greater market disruption [36][41] - Southeast Asian nations have implemented proactive measures and transparent communication strategies to reassure travelers, which South China could learn from [42][44] - The tourism industry in South China must not only focus on health safety but also on restoring traveler confidence through visible and effective measures [46][48] Group 5 - Despite the current downturn, the tourism industry can leverage the lessons learned from this experience to improve future marketing and safety protocols [53] - Building traveler confidence is essential for recovery, especially among family-oriented tourists who are likely to return quickly once reassured [52][54]