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“东吴痛城”启示录:王者荣耀×苏州,解锁“游戏+城市+文化”的文旅新范式
21世纪经济报道· 2025-08-18 10:27
Core Viewpoint - The collaboration between the game "Honor of Kings" and Suzhou's cultural tourism is reshaping the interaction between the public and urban culture, enhancing the tourism experience through immersive and interactive elements [4][10][19] Group 1: Cultural and Historical Integration - The event highlights the historical significance of Suzhou during the Three Kingdoms period, showcasing its economic and cultural prosperity, which is creatively expressed through the game [6][10] - The game incorporates traditional cultural elements, such as Suzhou embroidery, into its character designs, promoting local heritage to a wider audience [6][10] - The integration of game characters with historical landmarks creates a unique experience for players, merging digital and physical worlds [7][14] Group 2: Economic Impact - During the summer collaboration, Suzhou's Forest World saw a 14% increase in visitor traffic and a 19.8% rise in revenue, indicating a positive economic impact from the event [13] - The partnership has transformed traditional linear tourism into a more exploratory experience, enhancing consumer engagement and diversifying spending opportunities [13][16] - The collaboration has led to a significant increase in foot traffic and sales in related businesses, demonstrating the economic benefits of merging gaming with cultural tourism [13][19] Group 3: Industry Evolution - The increasing frequency of collaborations between gaming and cultural tourism reflects a natural evolution driven by consumer preferences for personalized and immersive experiences [10][16] - The partnership serves as a model for sustainable and replicable systems in integrating digital entertainment with urban cultural experiences [14][16] - The event illustrates a shift from traditional IP collaborations to deeper cultural integrations, enhancing the emotional connection between players and the game [10][14]