Group 1 - The event "2026 Ma Shang You Xi - Taihu New Year Carnival" commenced on February 10 and will last for 21 days, ending on March 3, with a break on New Year's Eve [1][3] - The opening ceremony featured a countdown and the lighting of the main lantern, creating a festive atmosphere with a parade of intangible cultural heritage fish lanterns [3] - Two major interactive highlights, "Shenma Paradise" and "Robot Sending Blessings," attracted significant attention, with families engaging with friendly miniature horses and alpacas [3][5] Group 2 - The event innovatively combines various activities to create an immersive cultural tourism consumption scene, moving beyond traditional single-viewing festival models [5] - The themed market "Chaoqu Nianji" serves as the main consumption area, featuring local brands and cultural products, enhancing the cultural and consumer experience [5] - A pet-friendly area within the market addresses contemporary consumer desires for emotional companionship, showcasing the integration of cultural tourism and emotional value [5] Group 3 - The park is transformed into an open "boundaryless theater," with performances integrated into various park spaces, enhancing the visitor experience [7] - A gamified mechanism, "Xijing Chuang Jianghu - Silver Tickets for Gifts," encourages deeper participation and interaction, extending visitor stay and engagement with the attractions [8]