Core Insights - The cultural industry has emerged as a new economic growth point during the Dragon Boat Festival holiday, with significant increases in cultural consumption and tourism revenue in Zibo, where tourism income grew by over 49% year-on-year on the first day of the holiday [1][3]. Group 1: Cultural Consumption Trends - The newly opened cultural and tourism complex in Zibo features a "vertical narrative" layout, integrating various business formats such as specialty dining, intangible cultural heritage products, cultural experiences, and entertainment, creating a progressive consumption scene from sensory experience to spiritual resonance [3][4]. - Traditional cultural attractions in Zibo, such as the Ceramic and Glass Museum and the Zhoucun Ancient Mall, received over 500,000 visitors during the holiday, indicating a successful conversion of tourist traffic from barbecue to cultural experiences [3][4]. Group 2: Product Innovation - There is a growing trend for smaller, refined cultural products like ceramics and glassware, particularly handmade items, which are becoming popular among young consumers [4][6]. - Companies are focusing on creating scene-specific cultural products, with examples including clay sculptures of barbecue figures, showcasing the blend of traditional craftsmanship with modern consumer preferences [8][10]. Group 3: Technological Integration - The integration of digital technology with traditional culture is driving new immersive experiences, enhancing consumer engagement and shifting cultural consumption from material to spiritual forms [12][14]. - Various regions are developing immersive cultural tourism experiences, such as the multimedia light and shadow shows in Xiamen and the interactive performances in Xi'an and Hangzhou, which utilize advanced technology to create engaging narratives [16][19].

Core Insights - The "May Day" holiday has seen a significant increase in cultural and tourism consumption, with innovative projects transforming tourism from "sightseeing" to "immersive" experiences [1][3][5] Group 1: New Tourism Experiences - Various regions have introduced aerial sports such as skydiving and paragliding, which have become popular among tourists [1] - Sichuan Yibin's Xingwen Stone Sea Scenic Area launched low-altitude sightseeing tours, allowing visitors to view geological wonders from the air [3] - Creative tourism products themed around historical contexts like the Three Kingdoms and martial arts have attracted many visitors, such as the "Meet Zhuge Liang" experience in Hubei [5] Group 2: Visitor Statistics and Engagement - Beijing's parks and the China Garden Museum welcomed 3.32 million visitors during the holiday, with special markets featuring over 300 cultural and creative products [7] - The newly opened Qingyuan Changlong Forest Hot Spring Park in Guangdong offers a unique hot spring experience with themed pools and wildlife [8] Group 3: Cultural Heritage and Immersive Experiences - The old Wuhu Customs House, a historical site, has been revitalized to provide an immersive cultural experience, showcasing its century-long history through technology [10][11]

Group 1 - The "May Day" holiday has seen a continuous rise in cultural and tourism consumption, with a shift from "sightseeing" to "immersive" experiences as traditional scenic spots and unique towns launch innovative projects [1] - In Jiangxi's Nancheng County, a unique sports event combined "sports + tourism," featuring 16 teams competing in 11 local-themed activities, enhancing the holiday experience for visitors [2] - In Hunan's Hongjiang Town, tourists engaged in rice planting, guided by a tour leader, which not only provided enjoyment but also taught the importance of valuing food [4][6] Group 2 - Traditional tourism routes in Jiangsu's Zhenjiang have introduced nighttime activities, attracting an average of over 40,000 visitors daily during the "May Day" holiday through micro-renovations that preserve the original charm of the old streets [8] - Fujian's Wuyi Mountain scenic area launched a 270-degree circular water curtain epic show, integrating various cultural elements and advanced technology, enhancing the cultural appeal of the region [10] - Various government units in Zhejiang's Quzhou and Anhui's Huangshan provided free parking for tourists, reflecting the cities' service and reception capabilities during peak travel times [11][12]

Group 1 - The core viewpoint of the articles highlights the rising trend of immersive experiences and scenario-based consumption in the cultural and tourism sector in Henan during the "May Day" holiday [1][2] - Various innovative initiatives were introduced across different cities in Henan to enhance visitor experiences, such as the "Traditional Chinese Medicine Health Culture" public consultation in Xinxiang and the scenic boat project in Xinyang [1] - The Zhengzhou Railway Bureau reported a high volume of passenger traffic, with an expected 6.425 million travelers during the holiday period, reflecting a 5.9% increase compared to the same period in 2024 [2] Group 2 - The demand for deep cultural experiences is strong among consumers, with a notable willingness to pay for intangible cultural heritage experiences and interactive projects, indicating a shift from traditional sightseeing to immersive tourism products [2] - The implementation of supportive services, such as free public transport and government canteens for tourists, enhances the overall visitor experience and convenience [1]