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多款网易游戏停运OPPO渠道服,OPPO客服:相关合作到期
Xin Lang Cai Jing· 2025-11-04 09:05
Core Viewpoint - OPPO has ceased cooperation with NetEase for several games, leading to multiple game shutdowns on the OPPO platform, with no current plans for restoration [1][2][4]. Group 1: Game Shutdowns - Numerous NetEase games have stopped operating on OPPO's platform, including popular titles like "Dream of Jianghu" and "Onmyoji: Yokai House" [2][4]. - The shutdowns began in November 2022 and continued into 2025, with several major games announcing their exit from the OPPO platform [4]. Group 2: Company Responses - OPPO customer service confirmed the cessation of certain games due to the end of cooperation with NetEase, but did not provide details on potential partnerships with other game developers [1]. - As of the latest updates, neither OPPO nor NetEase has issued a unified statement regarding the operational strategy changes [6]. Group 3: Industry Analysis - The high revenue-sharing model of traditional Android channels, which can reach up to 50%, has been a limiting factor for game developers' profit margins [6]. - As NetEase and other game developers grow, they are increasingly negotiating better terms with distribution channels to reduce reliance on traditional platforms [6]. Group 4: Financial Performance - NetEase reported a net income of 27.9 billion yuan for Q2 2025, a 9.4% year-on-year increase, but below market expectations [7]. - The net income from games and related services was 22.8 billion yuan, reflecting a 13.7% year-on-year growth [7]. - The net profit attributable to shareholders decreased to 8.6 billion yuan compared to 10.3 billion yuan in the previous quarter and 6.8 billion yuan in the same quarter last year [7].