Core Viewpoint - The core issue is the lack of transparency and communication from the game "World Beyond" regarding price increases, leading to player outrage and a loss of trust in the company [8][10][16]. Summary by Sections Price Increase Incident - On July 23, 2025, "World Beyond" introduced a new card pool "Summon King" with a price increase from 300 to 400 Shi Zhi Hua per draw, a 33% hike without prior notice [9]. - Players expressed shock and anger at the sudden price change, feeling disrespected and likening the situation to a "sudden attack" [10]. Player Reactions and Complaints - Following the price increase, players filed complaints on platforms like Black Cat Complaints, alleging violations of consumer rights and lack of price transparency [10]. - The company acknowledged the oversight in communication but did not revert the price, further aggravating player dissatisfaction [11]. Company Response and Communication - The company eventually lowered the card pool price back to 300 Shi Zhi Hua and issued compensation in the form of summon tickets, promising better communication in the future [11]. - Despite attempts to clarify their intentions in subsequent announcements, players felt the company's messages were insincere and focused too much on profit [12][13]. Trust and Long-term Implications - The series of missteps has eroded player trust, which is crucial for long-term engagement in content-driven games [16][17]. - The company must consider the impact of its decisions on player trust rather than solely focusing on short-term revenue [17]. Future Outlook - The effectiveness of the company's efforts to address player concerns remains uncertain, as it ultimately depends on whether players are willing to accept the company's explanations and continue their support [21].